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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media.

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Three Things That Happen When Facebook Pages Reach 10,000 Fans

Nonprofit Tech for Good

Social networking communities are migrant communities, but that’s another blog post. This was a Facebook litmus test for me. I ran an online poll that revealed about 75-80% of Admins receive these updates, but I took it offline because folks emailed that the poll wasn't correctly registering their votes.].

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Online fundraising platforms – an easy way to get help for both monetary support and for spreading your cause on a network to gain supporters. Testing is the golden rule.

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Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Care2

Talking with supporters right from the start would have helped us get their buy-in for testing and promoting the platform. These are some essential sources for information: social networks, blogs, interviews, surveys, polls, and in-depth interviews.

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5 Web Reports Every Nonprofit Should Know

NetWits

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.