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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

If your nonprofit falls in the category of sending email fundraising appeals quarterly, you could be raising a lot more money online by sending email fundraising appeals more often. 24%: Our organization has raised slightly more money than we expected. 18%: Our organization has raised slightly less money than we expected.

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Thursday Thoughts: engaging advocates all year round

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing ! Learn more at WeRaiseTheRoots.com

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Giving USA 2023 Report Insights & Solutions to Giving Decline 

Qgiv

With individuals giving the most of any group polled, this was particularly worrying because individuals make up the majority of fundraising dollars given in a year (64% of total giving in 2022). Want more statistics you can use to make data-backed decisions at your nonprofit organization? Individual giving totaled roughly $319.04

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

To figure out why something happened—AKA what the data you collected from descriptive analytics is telling you— consider sending surveys, analyzing reviews, looking at heat maps (showing how the user scrolls through content), holding focus groups and one-on-one interviews, and inviting supporters to take polls to ascertain donor behavior. .

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 35% of those nonprofits that send email fundraising appeals raised the amount of money that they expected, 34% raised more, and 31% raised less than they expected. Campaign Monitor ] 35% of nonprofits use emojis in email, 18% animated GIFs, 12% polls, and 6% countdown timers. Nonprofit Communications Trends Report ]

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

We also use some terms like “fiat” (Government-backed money), “getting rugged” (ripped off by a project), “mooning” (rapidly increasing in value) and others along the way, sorry for the jargon but don’t worry WAGMI (we’re all going to make it). There are roughly 49 million crypto holders in the U.S. (~13%

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Social Media and Mobile for Real Time Professional Learning at Conferences

Beth's Blog: How Nonprofits Can Use Social Media

For example, the City of San Jose is trying to save money by turning off the street lights in the city. He said that the heart wants to know the stories, not the statistics and jargon. In contrast, mobile polling offers is a more structured form of interaction. Lack of lighting is associated with higher crime.