NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. Pose a question. According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Neon CRM

SEPTEMBER 1, 2023

Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents. You can provide a few different metrics to show the program’s impact to your board. 1-5) or as a percentage.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. The same is true with video.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

DECEMBER 28, 2010

We started out by listening and found many people asking questions about us or our issues. Now, 30% of our posts are replies to people who ask questions or talk about us. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. For us, Twitter is primarily a public relations/customer service tool.

United States 236

United States Social Media Interview Examples 236

Bloomerang

NOVEMBER 10, 2023

Allow supporters to get to know your team members and ask questions about your mission. For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program. Identify prospective major donors based on wealth and engagement metrics.

Gift 99

Gift Raise Guide Relationship 99

sgEngage

DECEMBER 20, 2023

With these two numbers, you can identify the ROI for each channel. Calculate Your Indirect Cost Rate Complete and correct cost allocation is key to the financial stability of your organization. Are there reports you can schedule that would save you time by communicating key metrics to stakeholders before they ask for that information?

Foundation 80

Foundation Build Grant Fund 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. From an economic standpoint, the potential ROI is amazing. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Socialbrite

DECEMBER 13, 2019

Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates. As you consider your constituents and their needs, ask yourself these questions. Improve your campaign & open rates. What is your open rate?

email 52

email Guide Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured. Sprout Social.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

Measure 100

Measure Facebook Screencast Metrics 100

Care2

AUGUST 28, 2013

Though the shared model of high volume lists and low response rates is comparable among both Email and Direct Mail marketing, you typically have a huge advantage in the long term if you own the email list, as opposed to renting a Direct Mail list for acquiring new supporters. You can download the Breakeven/ROI Calculator here.

email 77

email Fundraising Rate ROI 77

Forum One

JULY 13, 2021

Decreased ROI on ad spending. Additionally, campaigns may report reduced conversions and ROI, as return visitors are incorrectly tracked as new users rather than returning visitors who previously viewed or clicked on an advertisement. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Double the Donation

DECEMBER 7, 2021

The interface is easy to use, and we began seeing the ROI in the first go-live minutes.” To find out whether your favorite fundraising platform(s) integrates with Double the Donation, explore our Knowledge Base and search for the provider in question! times higher than the average nonprofit rate of 20%.

Review 52

Review New York City Gift Integration 52

NonProfit Hub

FEBRUARY 18, 2021

The beginning of the fundraising year often leads to fundraisers asking themselves some age-old questions: What initiatives are working? Sadly, often before fundraisers can start to address these questions, they are quickly distracted by the next fundraising initiative. I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. I’ve been deep in the world of email marketing for the past few months.

email 182

email Marketing Strategy Track 182

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofits Source

AUGUST 18, 2023

Ensure any potential provider offers timely assistance when facing technical issues or questions. Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. The tool itself is simple to set up and use, and we’re already seeing amazing ROI with matching gifts.

Gift 52

Gift NPO Software Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 96

Ideas Guide Online Fundraising 96

Neon CRM

JANUARY 23, 2024

Do they have questions? Donor acknowledgment strategies vary depending on the type of donation in question. You should be tracking success metrics such as average major gift size, frequency of contact with donors, number of asks made, donor retention rate, fundraising ROI, and more. Is now not a good time?

Gift 52

Gift Strategy Raise Database 52

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Before the demos, compile questions you have about using the software solution. Some solutions allow you to track key metrics via an online dashboard for various campaigns.

Ideas 79

Ideas Online Fundraising Tips 79

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Note, a ttendees will expect an immediate response to their questions, and failure to meet this expectation can impact brand reputation. . Provide Valuable Content.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

OCTOBER 16, 2023

A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Look for a solution that offers the flexibility to set success metrics that are meaningful to your community and its goals. Goal progression.

Database 82

Database Donor Guide Software 82

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. According to a report from Wyzowl , 78% of marketers agree that video marketing has produced a good ROI for their organizations. Measuring your video marketing.

Measure 59

Measure Video Marketing Guide 59

Connection Cafe

NOVEMBER 1, 2019

Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . Gifts from every type of donor increased.

Trend 23

Trend Learning Industry Education 23

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

got a 5 point rating ). The topics covered: citizen journalist debate (bloggers versus journalist), the echo chamber, ROI of blogging, trolls, a-list , and civility. I also have to say that having Chris's mom do such a fabulous job of time tracking helped me end on time (I wish we could clone her for every conference on the planet.)

Blogher 50

Blogher Peru China Conference 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 76

ROI Social Media Slides Media 76

AccelEvents

DECEMBER 17, 2020

Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. . But a low conversion rate means that there is some obstacle in the way of making an actual purchase. Email Metrics. 0.26% unsubscribe from event emails. .

Virtual 52

Virtual Measure Registration Rate 52

AccelEvents

DECEMBER 17, 2020

Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. . But a low conversion rate means that there is some obstacle in the way of making an actual purchase. Email Metrics. 0.26% unsubscribe from event emails. .

Virtual 52

Virtual Measure Registration Rate 52

sgEngage

JUNE 23, 2022

Here are some guiding questions that can help you define your major gift threshold and identify major donors: Is this gift 5–20 times greater than the donor’s previous annual donation? Based on prospects’ giving capacity and behavior, target gift ranges can drastically improve the rate and size of major gifts. Register now.

Gift 79

Gift Program Build Fundraising 79

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I think the better question is, why not be on YouTube? Everyone is on YouTube.

YouTube 34

YouTube Social Media Video Advocacy 34

Bloomerang

MAY 30, 2022

Ask yourself these questions: Which fundraising sources offer the best return on investment? What were our donor retention and new donor acquisition rates? Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Define goals.

Guide 129

Guide Fundraising Social Media Channel 129