Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

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Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Does an AI-driven approach result in more or less revenue than a more manual approach?

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Nonprofit Tech for Good

OCTOBER 30, 2021

Discoveries are the “sharpening your ax” mode smart nonprofits invest in before taking a swing at technology challenges, and avoiding them can result in a big miss. It’s like that old adage from carpentry, “Measure Twice, Cut Once.”. Your people can help answer critical questions: Are we solving the right problem? Why is that?

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Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . question, you should look at how this campaign compared to the previous year’s campaign. Donor demographics .

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex.

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Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). You’ll also need to measure your outputs.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. The question. From these questions, our national study, How Strong is Your Social Net?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? What else would you add to the list?

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ROI Examples Results Social Media 91

EveryAction

JUNE 15, 2017

The new functionality provides the option to indicate which contact records were targeted for the ads, allowing users to measure results of how those ads increase supporter participation and engagement. They can also assign a source code to the plan to track results in reporting.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

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DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

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NetWits

MARCH 8, 2012

Fundraising Results: Close to 18,000 people participated in this online fundraising contest resulting in over $2 million dollars being given to 1,200 participating nonprofits. Using the Razoo platform, Give to the Max Day: Greater Washington’s online fundraising focus produced some very respectable results.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. They’ve posted their research questions and research plan on the wiki.

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NTEN

MAY 18, 2011

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. And sooner or later, they won't use it at all.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

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DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. It’s essential to understand your needs so they can guide the entire process.

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Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Programs and Services: Description of the nonprofit’s activities and how they align with its mission.

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CauseVox

APRIL 29, 2021

But as any fundraiser worth their salt will tell you – planning is something you need to do, without question. There are thank you notes to write, data to input, and results to report. If you start working on something in the year that doesn’t feed into this goal, then you need to question whether it’s worth doing.

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Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” Users must submit an email to get full score results. This free $10k per month in in-kind search advertising on Google search results is a powerful way to drive traffic. Online quizzes.

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EveryAction

MAY 23, 2016

It might be a good idea to start by answering an important question: why do professionals move from the private sector to jobs at nonprofits? 20 Popular Nonprofit Interview Questions from Hiring Managers. Measuring impact has more to do with building awareness in issue areas and the larger public conversation.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

And once you jump into social media, how do you track and measure success? It's a little bit intimidating to be in the presence of social media measurement gurus like KD Paine who session is earlier that day.   Laura will focus on Twitter and measuring success.  tags: blogging nptech ).

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Metrics ROI Community Help 56

NTEN

OCTOBER 6, 2011

In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions. Having strong, strategically designed content will maximize your web presence and provide a larger ROI. Fancy term? Invented by consultants?

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Content Strategy Question Calendar 83

Tech Soup

MAY 16, 2017

In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase. Here's an example of an ROI spreadsheet for a large IT investment. The Narrative Part of an ROI Analysis.

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Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. Maybe another way to think about it is measurement as data collection, but focused data collection.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. Actionable Measurement. I don’t try to measure everything. Measurement should inform specific decisions and/or actions. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

Bloomerang

JUNE 14, 2021

Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services. Was it yielding positive results? . How was the ROI? . How are you measuring commitment and ROI? How are you measuring commitment and ROI? .

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Digital Strategy Nonprofit Phase 117

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Amy Sample Ward

MARCH 2, 2011

The Power of Platforms – "The results from a new study from Pew Internet and Life Project found that when citizens believe their governments are sharing more information, they are more likely to feel satisfied with civic life. “Is it even possible to measure online influence, divorced from offline influence?&#

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Eric Jacobsen Blog

OCTOBER 12, 2014

This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. Third, there is the "social media ROI" mistake. Some leaders think they can measure their social media initiatives with a dollar amount. Question 2. Question 3.

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Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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