Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Measure Relationship Metrics ROI 67

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. A lot of our inquiry is based more on trend analysis than ratio analysis. The first is the months of cash ratio.

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Measure Practice Ratio Conservancy 40

ASU Lodestar Center

MAY 30, 2012

Question: This question was recently posed to the ASU Lodestar Center’s “Ask a Nonprofit Specialist”: Every time the financial report is made at my organization’s Board meeting, the members seem to either fixate on a number that is not especially meaningful or the opposite: their eyes glaze over in boredom. Simplify without Compromise.

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Report Ratio Tucson Director 86

NTEN

MAY 20, 2013

As the membership organization for nonprofit technology professionals, it''s an important, and often sticky, issue to understand, communicate, and especially measure. So, how did these various question formats impact responses/results? This gives us (and you) a more comparable metric. FTE tech staff for your team is keeping up.

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Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. 5. Images, Questions, and Comments Inspire Facebook Engagement. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. Sharing memories from Seminar 2013 at the #icnola reunion!

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

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ROI Social Media Reflection Question 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

While these questions aren’t always easy to answer, you can chunk it down: What is one of your organization’s goals? Step 2: Set expectations and key performance indicators to measure progress. Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand.

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Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio.

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. Generally, she uses Twitter to take the community's temperature and get rapid feedback on questions. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. My ratio is 2.4,

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Twitter Ratio Google Artist 74

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 94

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

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Websites Fundraising Site Create 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Before the demos, compile questions you have about using the software solution. We’ll cover more about the metrics you should analyze later. Make secure donations.

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Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

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Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

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Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 21, 2022

To understand how the Microsoft Ad Grant can benefit your nonprofit, we will answer the following questions: . Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. These metrics are key indicators of your nonprofit’s success. What are Microsoft Ad Grants?

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Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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Metrics Social Media Media ROI 56

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

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Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

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Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

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Reflection Measure Technorati Metrics 50

NTEN

MAY 5, 2015

He attributes Water for People’s success to their relentless focus on (and measurement of) outcomes. There were a lot of data points they could measure, but by selecting and focusing on six key levers and limiting the sources of data (for now), they have a usable program to which they can continue to add functionality and improvements.

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Data Conference Report Proposal 36

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. And we all have likely asked these same questions: How much do I really know about my donor’s relationship with my charity? Lifetime value measurements. Am I using the data I have to its fullest advantage?

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Analytics Data Analysis Metrics 33

Museum 2.0

JUNE 29, 2010

From this naturally flows our engagement in the question of "LAM convergence:" how these institutions live out their similar missions of access and preservation in daily practice and how they overlap as spaces for civic engagement. But we need to learn how to measure degree of engagement so we know when we’re doing it right!

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Place Discussion Library Museum 30