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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Next Steps: Measuring your Podcast’s Success Gauging how your podcast is performing helps you determine its value to your nonprofit in the long term.

Audio 79
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What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” ” Here’s a quick review of both books.

Metrics 101
professionals

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

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Navigate Change Management: Set Your Nonprofit Up For Success

Bloomerang

Throughout countless different phases and stages of life as a human being, we know that things will always be changing. It is important to get your team on the same page, create a strategy for execution, and monitor/measure the progress, outcomes, and result of the change. According to the ADJAR Model, there are three phases to change.

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Getting started with AI-driven fundraising: crash course

Candid

This quick guide will review the essentials. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. How AI for Nonprofits Works.

Course 112
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Ways to measure your efficiency and success within each . How to Measure Success. You can easily adapt these for your nonprofit’s event, and review them before, during, and after your event to gauge your success. “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

Virtual 105
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Privacy-First Marketing for Nonprofits

Media Cause

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. I used these tools to quickly review an organization’s website in the US and EU. What’s next?