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Nonprofit Giving Trends and Future Fundraising Strategy

Bloomerang

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

Trend 136
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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes).

Action 127
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! The hearing is next Tuesday at [time].

Advocacy 207
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

opening mails, visiting the website, starting to earn credits). Award Nominees. This will help you Identify trends and see when your members move through their journey from initially joining to being fully connected. At this stage, they typically engage in basic membership activities (e.g., Volunteers. Influencers.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Apply those lessons to general advertising.

Lesson 59
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4 Strategies to Increase Donor Loyalty

Bloomerang

Over the period of the pandemic, the Merkle “ 2021 Loyalty Barometer Report ” showed four trends in consumer thoughts on rewards and benefits. . mailing address; phone number; tax identification number). Specifically, nonprofits need to build a relationship and offer delightful surprises , convenience , rewards , and appreciation. .

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Top 5 Factors You Must Consider To Keep Your Hybrid Event Safe

AccelEvents

And one of the major emerging trends is hybrid events. The GBAC STAR is awarded to facilities that have instituted proper cleaning and disinfecting procedures. Send all badges and identification by mail. A virtual event, however, will never replace the joys of an on-site event and interacting with others. . Make Check-In Safe.