Tech Soup

MAY 16, 2017

The median nonprofit technology budget is around 2 percent of our total operating budgets across all organization sizes these days. So it's no wonder that it's hard to ask your boss for the new technology your organization needs. In the larger IT world, the tool for doing this is an ROI analysis or return on investment case.

Technology 60

Technology Adobe ROI Analysis 60

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

FEBRUARY 14, 2011

Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements.

Newsletter 254

Newsletter Social Media Build Media 254

TechImpact

AUGUST 19, 2014

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. Your admins need the training the most of all.

Training 193

Training Train PowerPoint Tech 193

Forum One

MARCH 20, 2023

The Forum One team is excited to be back in person at the annual Nonprofit Technology Conference (NTC) , which is taking place this year at the Denver Convention Center in Denver, Colorado. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Denver 58

Denver Colorado Social Media Info 58

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Write social media and mobile technology policies. Define your goals and objectives.

Social Media 270

Social Media Social Media Tech 270

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 222

Social Media Media Avatar Organization 222

Connection Cafe

APRIL 11, 2011

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

Mail 52

Mail Web Channel Influence 52

NonProfit Hub

JANUARY 28, 2021

Buying mailing lists. When it comes to email marketing, most nonprofits rely on buying mailing lists, and it has its own pros and cons. This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . Target an audience that actually/ frequently reads your emails.

email 85

email Marketing Spam Rate 85

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Did that annual appeal you send through the mail perform well?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. Segment your audience. Don’t worry, it doesn’t need to be complicated.

Gift 207

Gift Consultant Audience email 207

Saleforce Nonprofit

MARCH 23, 2022

Direct mail fundraising was relatively accurate in PFLAG’s legacy fundraising system, but membership updates were coming in through a clunky external tool that was hard to manage. With Salesforce, PFLAG was able to use technology to become a more efficient and effective nonprofit organization.

Puerto Rico 93

Puerto Rico District of Columbia Donation Chapter 93

Nonprofit Tech for Good

DECEMBER 30, 2009

Below are the 11 TwtPoll results that I think are the most telling: 1) Is your nonprofit planning on utilizing mobile technology in 2010 (live Tweeting, group texting, iPhone Apps, launching a mobile site)? [ [link] ]. 13% Check/snail mail. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ].

Results 193

Results Communication Strategy Myspace 193

Qgiv

NOVEMBER 30, 2021

With rapidly changing technology and the need to be nimble in our approach to donors, leveraging the data in your nonprofit donor database is more important than ever before. What type of clean-up is common when you pull mailing lists? Consider: Which reports, when requested, prompt mistrust of the data? Prospect portfolios?

Database 52

Database Donor Fundraising Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

OCTOBER 5, 2011

Under “Manage > Templates,” you can create a “Request-to-Join” message and a “Welcome Message”; these are e-mailed to pending new members when they request to join, and to approved new members after you approve them. It will make your group more productive and your ROI much higher. Definitely utilize the templates feature.

Linkedin 196

Linkedin Group Practice Management 196

CauseVox

SEPTEMBER 13, 2021

Your supporters are already taking time to raise money on your behalf: you don’t want them to have to fight irritating technology. They were able to cut costs by choosing not to create and mail out medals, and instead created personalized digital medals for each participant (with incredibly sweet awards like “most cats petted on a walk”).

Activities 83

Activities Active Activism Raise 83

Nonprofit Tech for Good

JULY 28, 2010

Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). The community was red hot. It was ugly.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). How quickly can nonprofits access donated funds?

Process 82

Process Paypal Method Nonprofit 82

Forum One

OCTOBER 13, 2022

The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. Together, participants collaborate, innovate, and discover new ways to spark change with technology. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Colorado 46

Colorado Digital Audience Denver 46

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. The technology does not yet exactly match the needs of the nonprofit sector, but its close. Foursquare. Opera Mini is fast and has an easy to use interface. Mobile Payments.

Blackberry 220

Blackberry Tools Media Management 220

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Email is still winning in the online donor department, and in terms of traditional communications we receive a shocking number of donations through direct mail. When it comes to the overall organization I track social media in three basic ways.

Social Media 190

Social Media National Interview Examples 190

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

AccelEvents

APRIL 23, 2021

Accessibility options by allowing corporate attendees to use online meeting and online technology to participate. From VIP attendees to general admission and everything in between, be sure to approach each attendee before the event, either in email or a mailed-out pamphlet, to prepare them and set their expectations.

Experiment 98

Experiment Marketing Strategy Virtual 98

Whole Whale

SEPTEMBER 20, 2022

Orr Group applies analytical frameworks and ROI-based models developed in the for-profit world to help with nonprofit development. The Prospect Finder is a full service fundraising research firm that helps organizations raise more money—and faster—through the use of data and technology. Website: [link].

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time.

University 40

University Practice Tech Mail 40

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Let’s face it, your donors want to know exactly how their money is being spent and what service impact their donations have through your nonprofit. and again.

Digital 138

Digital Data Marketing Org 138

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

AccelEvents

APRIL 23, 2021

Accessibility options by allowing corporate attendees to use online meeting and online technology to participate. From VIP attendees to general admission and everything in between, be sure to approach each attendee before the event, either in email or a mailed-out pamphlet, to prepare them and set their expectations.

Experiment 90

Experiment Marketing Strategy Virtual 90

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content 260

Content Ideas Nonprofit Interview 260

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

NOVEMBER 28, 2011

Get social and mobile media buzz in their e-mail inboxes regularly! Your ROI (and thus your boss’s willingness to invest in social and mobile media) is directly related to how well-integrated these tools and communities are with one another. Social Media and Mobile Technology Webinars for Nonprofits. Get training.

Social Media 250

Social Media Media Social Stats 250

NTEN

NOVEMBER 25, 2008

Fortunately, the technology part wasn't one of them, but I can relate to the nonprofit leaders out there facing crucial decisions about technology everyday, and who have little idea how all this stuff works. . That's why we're so excited about our book, Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders.

Technology 50

Technology Management Chapter Wiki 50