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Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records.

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Your contributions have allowed us to make significant strides in addressing pressing needs, supporting vital programs, and fostering positive change. Donors were down 7.6% and new donors were down 16.9%.

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Qgiv Releases Sustainable Giving Report

Qgiv

44% of nonprofit teams have noticed a decrease in fundraising revenue over the last three years; in-person events and direct mail appeals have taken the hardest hit. Most fundraising professionals would like to spend more time on donor retention and stewardship strategies.

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. But that was before John Lepp’s brilliant Creative Deviations available from Hilborn’s Civil Sector Press.

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year.

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Also, the corporate giving you leverage acts as a form of social proof , providing testimonials as to your worth in addressing some of the community’s most pressing problems.

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. A press release does not equal press coverage. But, as Heath Shackleford, writing for Fast Company , reminds us: A logo does not equal a brand.