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Study finds 5.2 percent fundraising growth but low retention in 2020

Candid

percent) donors, donor retention rates declined across all donor categories, with only the largest nonprofits ($5 million to $25 million) seeing an increase. GivingTuesday Data Commons report: Donors shifted and boosted giving in response to crisis in 2020 ,” GivingTuesday press release, 05/11/2021. percent and 8.4 percent and 14.9

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Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The same topic came up recently on the APRA''s listserve, PRSPCT-L. I’m a bit worried by this.

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Qgiv Releases Sustainable Giving Report

Qgiv

Most fundraising professionals would like to spend more time on donor retention and stewardship strategies. Over 50% of fundraisers that responded said that they spend 0-25% of their work time on donor retention. Pay and other career aspirations are the top reasons a fundraiser would leave their job.

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year.

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Guest Blogging Guidelines

Bloomerang

Donor Retention. Email press@bloomerang.co You are encouraged to do the same! Suggested Blog Topics: Data Management. Donor Management. Donor Communications. Fundraising. Volunteerism. Nonprofit Tech. Organizational Leadership. Nonprofit Boards. Cause Marketing. Nonprofit Marketing. Social Media. Interested in becoming a contributor?

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

But that was before John Lepp’s brilliant Creative Deviations available from Hilborn’s Civil Sector Press. Train Your Board gives you the tools and I’m thrilled to report that it’s been reprinted and can now be found at Hilborn’s Civil Sector Press. Storytelling in the Digital Age: A Guide for Nonprofits.

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Your contributions have allowed us to make significant strides in addressing pressing needs, supporting vital programs, and fostering positive change. Donors were down 7.6% and new donors were down 16.9%.

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