The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

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Fundraising Homeless Mail Hype 240

Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. For a variety of reasons, some people just prefer to mail in a check.

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Results Strategy Mail Mobile 98

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They can now analyze lots of data, understand donor behavior, and tailor their strategies. Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising.

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Donation Data Fundraising Analytics 239

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it easy to join your mailing list? Is it easy to share your website and other links via social media or email? .

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Strategy Online Fundraising Plugin 143

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 2) Download the Guide: Facebook Ad Strategy for Charities & Nonprofits.

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Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Make sure your website is mobile optimized for donors using their cell phones. 3) Send to Social Media. 4) Add to Mailing List. 2) Encourage to Volunteer.

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Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . You may know I love applying lessons from other disciplines to nonprofit fundraising and marketing; recently an article from Merkle inspired me to consider how the social benefit sector might use commercial business insights to increase donor loyalty.

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Donor Strategy Retention Relationship 142

Get Fully Funded

SEPTEMBER 27, 2023

While it is frustrating and even demoralizing to be shy of your fundraising goal at the eleventh hour, there’s a powerful strategy you can employ at the last minute to boost revenue: peer-to-peer fundraising. Peer-to-peer fundraising often leverages social media and tech platforms to share campaigns, collect payments, and track progress.

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Results Strategy Fundraising Nebraska 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books.

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Free Help Fundraising Storytelling 119

Pamela Grow

NOVEMBER 30, 2023

Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal. Shut down notifications, turn off your phone, and grab a cup of coffee to learn what you can still do to drastically improve the results of your next appeal.

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Lesson Flash Storytelling Mail 52

CauseVox

MARCH 1, 2024

Social media platforms : help us gauge who and what our audience is engaging with. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics. Maybe pick up the phone and call a few of your donors! From there, you can analyze the data.

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Audience Donor Survey Demographics 82

Byte Technology

OCTOBER 21, 2015

Those running the program discount the importance of face-to-face meetings and phone calls believing a strong social media presence and e-mail marketing push is all it takes for success. No crowdfunding effort has ever been fully funded using a ‘set it and forget it’ strategy,” writes Garecht.

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Profit Fund Campaign Strategy 100

Amy Sample Ward

FEBRUARY 19, 2011

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Social media, like all technology, is developed by people. Why Social Media?

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Disaster Social Media Haiti Media 206

Neon CRM

MAY 3, 2023

There’s no one-size-fits-all solution for recognizing your supporters; in fact, your organization will be much better off by mixing and matching your donor recognition strategies and including both digital and traditional rewards for all your supporter tiers. That’s where recognition strategies come in. But you need both to make a hat.

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Support Donor Strategy Digital 52

Greater Giving

APRIL 16, 2021

A multifaceted segmentation strategy separates donors in a variety of ways with the singular purpose of delivering targeted messages specifically related to the message being sent. Donor Segmentation Strategies. Evaluating the Success of Your Segmentation Strategy. We’ve compiled ten of the best types to get you started.

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Communication Donor Strategy Phase 80

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

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Social Media Media Management Tips 246

Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Mail Test Audience Tools 67

sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. These solutions can also help you develop personalized strategies that speak to each donor’s unique needs and interests based on their past interactions with your organization.

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Tools Donor Fundraising Survey 92

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Strategy is important. We can’t ignore them: that’s why much of our article archive is dedicated to writing your plan, tweaking your strategy, and implementing tactics that work.

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Donor Profit Fundraising Raise 258

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! Social media.

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Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. Social media. Reach out to supporters with a large social media following and ask them to act as ambassadors for your cause.

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Marketing Fundraising Tips Registration 52

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. Take a look at how much money you might otherwise leave on the table, and you’ll see the merit of such a strategy. An exclusively online campaign can be executed much faster than a traditional direct mail campaign. Begin with an ice breaker to make it fun.

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Action Strategy Donor Calendar 139

Candid

NOVEMBER 14, 2023

I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work.

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Giving Retention Gift Hosting 112

Qgiv

AUGUST 23, 2022

Outline your marketing strategy. Before you can start spreading the word, you need to outline your marketing strategy. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction.

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Social Media Mail Channel Registration 52

Bloomerang

MARCH 22, 2024

Develop a direct mail donor acquisition program. Develop an email and/or phone number acquisition program. Develop a social media engagement strategy. For example, you might hire a direct mail consultant to teach you all the things you must consider and the best ways to approach and implement them.

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Consultant Develop Teach Problem 107

sgEngage

OCTOBER 12, 2022

Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media? How does the target audience interact with your organization?

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Blackbaud Social Media Audience Campaign 97

Nonprofits Source

JANUARY 12, 2023

Nonprofits have been pushing especially hard to get their online fundraising strategies up to par over the last several years. According to a recent study , the average American picks up their phone once every ten minutes. Announce your text-to-give number on social media. Consider working with social media influencers.

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Campaign Giving Tips Social Media 52

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. This may involve asking them to donate, volunteer, attend an event, or share your content on social media.

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Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

OCTOBER 5, 2009

As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters.

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Social Media Mobile Media Myspace 194

The Modern Nonprofit

MARCH 26, 2024

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Whether through email, social media, or direct mail, each interaction should be crafted to resonate with the donor’s initial motivation and encourage their ongoing commitment.

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Support Donor Community Retention 52

Nonprofits Source

APRIL 24, 2023

It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. At the top of that time period, you send a direct mail appeal.

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email Campaign Ideas Tips 91

Bloomerang

OCTOBER 30, 2023

Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. I asked Aaron about Feeding America’s current commitment to direct mail. There’s nothing better than that.”

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Feeds San Antonio Donor America 88

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint!

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Denver Colorado Social Media Info 56

Greater Giving

NOVEMBER 8, 2022

That means it’s time to get creative with your marketing strategies. Social media: Social media platforms like Facebook, Twitter, and Instagram are great ways to get the word out about what you’re doing on GivingTuesday. Make sure that your website has links to all of your social media pages.

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Giving Campaign Marketing Donor 52

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Use your mailing list effectively.

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Data Donor History Demographics 98