NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. So how do you make the most of these phone calls? . Call your new donors. .

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 102

The Modern Nonprofit

MARCH 26, 2024

Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value. Follow up the letter with a phone call re-making the monthly ask and addressing any questions.

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Support Donor Community Retention 52

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Prep thank you cards, so you can easily put them in the mail when donations come in.

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Giving Retention Gift Hosting 112

Bloomerang

OCTOBER 30, 2023

When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. I asked Aaron about Feeding America’s current commitment to direct mail. There’s nothing better than that.”

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Nonprofit Tech for Good

JANUARY 13, 2020

Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 2) Encourage to Volunteer. Your donors are individuals who care about your organization and mission.

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Action Donation Mobile Social Media 340

Association Analytics

DECEMBER 13, 2023

Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention. The e-mail addresses, phone numbers and credit card numbers of those members?

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Data Tips Associations Government 169

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?

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Donor Rhode Island Gift Tennessee 81

Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. Pulling direct mail/email lists Another way you can engage in fundraising automation is with your mailing lists.

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Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 98

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. A phone call is more personal and could help donors feel their support will make a big difference.

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Donor Mail Retention History 52

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Maybe pick up the phone and call a few of your donors!

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Audience Donor Survey Demographics 82

Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You can even share their stories in your annual report or direct mail communications. . Pick up the phone and call them. Here are 9 impactful ways for your nonprofit to thank your volunteers.

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Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Phone call. Some younger donors may also appreciate the effort behind a handwritten thank-you letter.

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Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Pick up the phone and say thank you.

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Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively.

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Data Donor History Demographics 98

Connection Cafe

JUNE 15, 2017

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. And, their new donor retention rate is at 32% (compared to 19% nationally). Call Your Donors.

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Retention Donor Giving Rate 35

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Volunteering.

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Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.

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Calendar Retention Donor Empowerment 39

Pamela Grow

OCTOBER 22, 2023

Initiate conversations via mail, phone, or email, and listen attentively. It’s not just about your mission; it’s about your donors’ passions, dreams, and vision for the future. To comprehend your donors’ ‘big why,’ engage with your donors regularly.

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Donor Fundraising Relationship Survey 52

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. What next steps can you take to communicate more effectively by email, postal mail, and online? Launch a Text-To-Give, or Text-To-Donate drive : Your donor likely has a cell phone.

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Action Report Practice Fundraising 73

Qgiv

MAY 10, 2022

You’ll have received their contact information at this phase, so reach out via email, give them the occasional phone call, or send a piece of direct mail. The focus beyond this stage needs to be on donor retention. The retention stage. Many think this is the end of the donor funnel, but they’re mistaken.

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Donor Help Info Retention 59

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

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Relationship Donor Build Tips 93

Qgiv

SEPTEMBER 28, 2022

Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

DipJar

AUGUST 6, 2021

Volunteer Retention. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. A high volunteer retention rate means your organization has successfully maintained the support of engaged and active supporters who champion your cause. Volunteer Recruitment. Volunteer Communication.

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Volunteer Program Management Retention 98

Bloomerang

DECEMBER 15, 2023

Just sitting by the phone waiting for your donor to figure it out—and do all the work—is simply not going to cut it. Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Matching gifts are truly the social benefit sector BOGO.

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Gift Practice Companies Benefit 92

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

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Retention Rate Donor Lesson 53

Qgiv

AUGUST 5, 2021

Reaching donors and engaging with them is important for donor retention! You can’t begin to engage your supporters on mobile without their phone numbers and permission to text them. Your donors will most likely provide their phone numbers on your donation form. That means more than half won’t make another gift to your nonprofit.

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Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

3rd Sector Labs

JUNE 30, 2014

Combat the challenges of donor retention? We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. While that’s understandable, it is also a big problem. Build a fundraising strategy?

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Attention Data Donor Retention 157

NonProfit Hub

JANUARY 14, 2015

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. In order for donor retention to be a priority, it needs to start with the board of directors.

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Retention Problem Donor Work 28

Neon CRM

MAY 12, 2023

Your membership management software should have some marketing and communications tools—like mail merge—that will help you keep communications personal but accurate. If you’ve sent your letter using direct mail, include a paper copy as well as instructions for those who want to complete the form online.

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Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. If they made an offline gift, mail a personalized thank you letter within 48 hours. Some organizations send this to their entire mailing list annually or biannually. Think of Sisyphus trying to roll that ball up a hill.

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NonProfit Hub

FEBRUARY 11, 2021

Consider a hand-written note or even a phone call to give it a personal touch. . Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . Segment your mailing lists so that loyal donors receive exclusive content. For more on boosting donor retention, check out this blog!

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