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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ People give. tree, river, painting).

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. So how do you make the most of these phone calls? . Call your new donors. .

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

By nurturing the relationship established during the crisis, we can encourage one-time emergency donors to become regular contributors, thus ensuring a steady stream of support through monthly donations. This emergency response communication sets the foundation for building lasting relationships. This builds a connection.

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Turn your season of giving into a season of gratitude 

Candid

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Prep thank you cards, so you can easily put them in the mail when donations come in.

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