Nonprofit Donor Retention 101: Always Do This
Bloomerang
DECEMBER 13, 2022
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ People give. tree, river, painting).
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