NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Maybe a hat or pair of gloves? It usually doesn’t work out so well.

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email Raise Cancer Info 230

Byte Technology

OCTOBER 21, 2015

Don’t ignore the offline elements of an online campaign. Those running the program discount the importance of face-to-face meetings and phone calls believing a strong social media presence and e-mail marketing push is all it takes for success. Stay in constant contact with your supporters throughout the crowdfunding process.

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Profit Fund Campaign Strategy 100

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Understanding the Value of Team Captains.

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Raise Relationship Tips Fundraising 208

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Is it easy to see how to give offline? If so, how?

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Strategy Online Fundraising Plugin 142

NetWits

DECEMBER 2, 2010

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

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email Marketing Mail Metrics 149

Amy Sample Ward

MAY 17, 2011

Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates. Tips for testing your messages: From field – do your messages currently come from “Your Organization&# ?

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email Marketing Nebraska Omaha 169

NetWits

MAY 26, 2011

Peaks will help you determine what is on your website that draws traffic – is it your e-newsletters or events? Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events.

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Report Web Analytics Comparison 251

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll find articles about: Opinions on Industry Trends, Topics in Behavioral Science, Whitepapers and Case Studies in Philanthropy, and Direct Mail and Online Fundraising. If you’re not afraid of getting into the nitty-gritty of network building, both online and offline, this is the blog for you.

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Bookmarking Storytelling Nonprofit Social Media 98

NTEN

SEPTEMBER 19, 2011

We'll cover the how-to of integrating direct mail – still the biggest giving channel – with on-line giving and social media tools in your fundraising campaigns at " Fundraise Everywhere: Coordinating Your Campaigns & Appeals ". > Learn more about "The Email Fundraiser's Toolkit". Your work will even be reviewed by experts!

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Fundraising Mail Offline Channel 59

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. One could argue that offline might actually cannibalize online giving.

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Online Fundraising Offline Blackbaud 90

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Embrace Analog Donor Engagement Strategies When was the last time you got a card in the mail? How did you feel after those interactions?

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Donor Strategy Nonprofit Phone 98

NetWits

JANUARY 29, 2009

eNewsletters – 61% of nonprofits send out an electronic newsletter. Right away there is an obvious opportunity for the organizations who are emailing without sending enewsletters to better steward supporters by adding a newsletter to the marketing mix.

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Websites Newsletter Internet Offline 105

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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Mail Social Media Advocacy Online 34

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign.

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Donor Online Mail Social Network 84

Connection Cafe

SEPTEMBER 12, 2013

Then, analyze newsletter links to identify which topics get higher click-through rates. Analyze what’s worked offline that hasn’t been tried online. Setup time with your annual fund manager to review successful past direct mail campaigns. Is there an approach or topic that’s worked offline, but you haven’t tried online?

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Campaign Offline Calendar Review 39

NTEN

MARCH 26, 2009

In fact, research into the habits of mid- and major-level donors shows that eight in ten have made donations online, and an equal number have written a check in response to direct mail, sent in via postal mail. Additionally, actively encourage direct mail recipients to go online to donate.

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Integration Marketing Mail Channel 50

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Tags: E-mail Fundraising. Meg Murphy, Convio. [Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. Built total housefile of 4,312.

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Convio Mail Newsletter Game 76

Connection Cafe

JUNE 24, 2015

Sure, your website, social media, and crowdfunding are all important fundraising channels, but no other online medium lets you go out and actively communicate with your donors online like e-mail. People don’t like reading long wordy e-mails. Use e-mail solicitations to ask for small or mid-level gifts from your list.

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email Fundraising Spam Mail 20

CauseVox

JUNE 9, 2021

You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! To securea matching gift, start with your closest supporters: your board.

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Ideas Online Fundraising Charity 98

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. Finally, we also configure the option for recipients to opt-out of receiving campaign emails all together, which is why a December e-news is important. When is the best time to send a direct mail newsletter?

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FAQ Giving Fundraising Campaign 49

Nonprofit Tech for Good

OCTOBER 25, 2023

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

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Statistics email Marketing Benchmark 217

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say.

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Attention Metrics Online Fundraising 36

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Encourage your offline members to donate online so you can capture their email addresses.

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Social Media Online Advocacy Media 47

Connection Cafe

JULY 26, 2017

According to the latest research from the Charitable Giving Report: The average donor retention rates for first-year offline-only donors is 29%. Newsletter. A general thank you letter should be mailed for every gift within two days of entering it in the database—even if they made their gift online. Annual Gifts. Major Donor.

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Donor Support Guide Retention 38

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too! This is your chance to get your offline donors online – but you have to make it easy. How can you identify your multichannel donors?

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Donor Offline Captivate Social Media 277

DNL OmniMedia

MAY 25, 2022

Signing up for your newsletter. . Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. So for example, if your direct mail appeals cost $100 to send out and resulted in donations totaling $500, your cost per dollar raised would amount to $.20

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Analytics Org Adwords Metrics 52

Care2

DECEMBER 8, 2008

Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable. Join us to learn how your organization can increase donations on and offline this year.

Social Media 28

Social Media Online Advocacy Case Study 28

NTEN

FEBRUARY 17, 2010

Research into both the "Wired Wealthy" and other consumers shows they visit organizations' websites before donating regardless of whether the gift is given online or offline. Tags: Mobile Newsletter NPTech NTEN Social Media Web Sites Fundraising.

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Online Giving Convio Mobile 74

Forum One

MARCH 31, 2009

While admittedly most of his suggestions are for offline fundraising, his valuable insight can be translated to an online context, and so I thought I'd share what I learned: First, the No-Nos: Don?t Clean your mailing list. newsletter. You cannot make sound decisions in panic mode. If they gave once, they?re Make sure you?re

Money 52

Money Summary Fundraising Amazon 52

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. As mentioned below, the most solidly supported functions are those related to mail.&# Integrating online and offline communications. What’s involved in this? 8 Judi Sohn 01.22.09

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Integration API Drupal Open Source 100

Bloomerang

JULY 17, 2023

Mail The gold standard is a prompt and personal mailed thank you letter. It’s why I advocate mailing a thank you letter to donors who give online, in addition to the immediate email receipt. Let them know they’ll receive their ‘official’ thank you later in the mail. Top 10 Ways to Say ‘Thank You!’ to Nonprofit Donors 1.

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Donor Nonprofit Mail Gift 83

NTEN

JUNE 9, 2011

Send these via some sort of email newsletter software such as MailChimp, VerticalResponse, or Constant Contact so that you can monitor each message's click-through performance and make improvements based on message testing. Just as in the offline world, people are more likely to do something when personally invited.

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email Community Build Online 87

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? By noon it was $500 and by 9 p.m. that night, we had raised just over $700, more than double our goal.

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Case Study Local Studies Social Media 35

Care2

APRIL 16, 2008

Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

SEPTEMBER 6, 2007

About 43% of users say they "feel as strongly" about their online life as their offline. Studies show that about 20% of online community members take actions offline at least once a year that involve their online life. E-mail or call for details. How Can Nonprofits Use Second Life?*

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Second Life Life Social Media Advocacy 28

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media Online email 28