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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

Lesson 293
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3 BIG reasons not to build a Mobile App!

Whole Whale

So when conversations about mobile strategy come up, the idea of an app hammers the nail. According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact.

Mobile 96
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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. The Internet of Things. By the year 2020, over 50 billion things – cars, appliances, roads – will be connected to the Internet of Things. Mass adoption of giving through the Internet of Things will likely take 5-10 years.

Trend 278
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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Yes, most of your traffic is probably coming from mobile. Attentive (for mobile SMS sign-up).

Websites 317
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11 Mobile Marketing Statistics You Wont Believe

TechImpact

One of the biggest buzz words in the nonprofit sector has been mobile marketing. The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device. Bottom line is, there is real potential in the mobile space that is only now is starting to heat up.

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How One Library Is “Loaning out the Internet” Using Mobile Technology

Tech Soup

But borrowing the Internet? Most recently, PCL has been a trailblazer in providing mobile technology to their patrons, redefining what library services means. Mobile Beacon’s 4G mobile hotspots provide anytime/anywhere access plus unlimited data for only $10 per month. Internet Lending Project.

Library 63
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How can nonprofits leverage mobile technology for greater mission impact?

ASU Lodestar Center

Roughly one in five Americans have abandoned broadband Internet altogether and now exclusively use their mobile device. Whether it’s texting, responsive websites, applications, or cloud computing, mobile tools can be tailored to match each organization’s market and needs. Notably, this isn’t just a trend for younger generations.

Mobile 52