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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase? What factors influence first time attendees? Year over year, is it increasing or decreasing? Does it fluctuate?

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%.

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All You Need to Know About How To Create A Successful Online Summit

AccelEvents

Some reasons why you should consider hosting an online summit include: Growing your influence and authority. Create a tracking list so you can identify which speaker you’ve reached out to, the dates, and the responses. When finalizing the summit, you can flesh out your tracking list. Growing your email list. Making a profit.

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Building a Complete Virtual Auction Toolkit: 5 Essentials

sgEngage

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

Event marketers have more influence over lead generation and the buying cycle than ever before. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Data-Driven Lead Tracking. Total number of attendees.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Experiment with Journey Mapping A colorful visualization of the constituent experience, journey mapping is a model that helps you track how and when you engage with supporters and when and why they make the giving choices they do. It’s a common practice for commercial enterprises. Team Diabetes knew its P2P endurance event was flatlining.

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