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How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. Technique #1: Rose, Bud, Thorn (Understanding).

Design 128
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Markets for Good Post: Design A Better Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change. Tracking for Impact and Learning.

Design 99
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Playing the Social Media Game with 100 Bay Area Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. Every time I present or facilitate a workshop, I review the web sites and social media ant trails (social media properties) of participants. . Photo by Nelson Layag.

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Give a Little Bit at the Day of Service

NTEN

Once you're signed up, the amazing Beth Kanter will get you up to speed and help you choose a project, Here's are some of the projects still looking for volunteers: Group #037 - Pro Pueblo Foundation Corp. How can I promote my web-site and reach to more customers that will lead to increase in sales? Group #021 - CobbWorks, Inc.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it. Here is a case study of Red versus Green.

Test 114
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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic.

ROI 91
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NpTech Summary: Red T-Shirt Day - Supporting Monks, YouTube Nonprofit Channel, and Web2forDev Conference Reports

Beth's Blog: How Nonprofits Can Use Social Media

Tobias Eigen from Kabissa presented at the Web2fordev: Remixing the Web for International Development. NTEN's September Newsletter has tons of excellent content, in particular check out these articles about new fundraising techniques using tools like mobile phones and Facebook. Now here's a new term: Green Philanthropy.

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