article thumbnail

A Look at Generational Giving Donor Trends and Influences

NonProfit PRO

You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work. .

article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

NonProfit PRO

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform. Applying traditional cultivation and coaching methods via in-channel conversations, nonprofits are raising revenue, driving repeat action, and nurturing relationships with new supporters.

Content 266
article thumbnail

3 Benefits of Online Reviews for Your Nonprofit — and How to Encourage Donors to Give Them

NonProfit PRO

Online reviews have the power to position your nonprofit as a trustworthy and reliable organization, helping you attract more donors and influence their giving habits. Here are three benefits of getting reviews for your nonprofit — plus how to ask your donor base for them.

Review 262
article thumbnail

Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Segmenting by income data is an effective start, but it’s only a start—income alone misses other nuances of a donor’s ability to give.

Data 214
article thumbnail

Does Planned Giving Need a Lifesaver?

NonProfit PRO

Learn how your planned giving pool is actually bigger than you probably think and deeper into your donor pyramid. Join us to learn more about how to strategically inform, engage, and influence donor relationships in an impactful, authentic manner.

Giving 143
article thumbnail

How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Discover the Influencers in Your Industry. Industry experts.