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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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The Secret Way To Boost Year-End Gifts

Bloomerang

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Don’t talk about what YOU did with their money. I want you to know the impact of your gift this year. Texting is the 21st century version of a phone call. Your voice mail or email? You get the idea!

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Is there something I could do to help more donors access this matching money? Raise one gift, get the second gift free!

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

The median gift size was $50. Direct/Post mail (credit or debit card, cheque) – 12%. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. Phone – 2%. A handwritten note sent through the mail asking me to give – 12%. A personal phone call asking me to give – 5%.

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How To Increase Board Fundraising Without Having To Ask for Money

Bloomerang

The objections shared usually involve board members not wanting to ask people they know for money. This means that getting board members to ask their personal network for money is the fastest way to hit your board fundraising goals. The irony is that the people your board members know are the MOST likely to donate.

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