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The Death of the Open Metric (and other freak outs)

sgEngage

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. I know you can do it!

Metrics 115
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Why omni-channel fundraising works at year-end

EveryAction

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224
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Matching Gift Automation: What 11 Nonprofits Have to Say

Nonprofits Source

We’ve done our research and heard what nonprofit professionals have to say about matching gift software. And we’ve compiled a list of matching gift software reviews from the leading provider, Double the Donation , for your benefit. The smoother the transition, the quicker your team can begin driving matching gifts for your cause.

Gift 52
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Many CRMs are feature-rich but you want to choose once that is built and designed for the nonprofit industry – it needs to be donor-centric and meet the needs of each persona working at your organization.

Metrics 263
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. It’s a remarkably ineffective way of working for an industry built on numbers. . “We If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Start with benchmark data.

Analytics 125
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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve.

Map 52