The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. I know you can do it!
Let's personalize your content