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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. The key, though, is doing it in a way that delivers maximum ROI. Despite the significant opportunity fundraising ads offer, getting started can be daunting. 1) Set up a conversion event and create a campaign.

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It’s 2013, Do You Know Where Your Web ROI Is?

NTEN

You cannot develop an ROI model for any part of your web presence without going directly back to your mission. Return on Investment (ROI) for web projects has come to the forefront. It all can be measured, and if you are reading this, chances are you are one of those people doing the measuring.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. The Web moves very fast now.

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Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013

Nonprofit Tech for Good

Yesterday’s free webinar entitled Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013 was attended by 433 nonprofit professionals. In general, its been very difficult to get nonprofits to prioritize the Mobile Web. The Mobile Web Will Rule by 2014. of the mobile traffic comes from smartphones, 5.6%

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Free Webinar on June 6! 10 Common Mistakes Nonprofits Make in Social Media

Nonprofit Tech for Good

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. The Broadcast Web], Web 2.0 [The The Social Web], and Web 3.0 [The

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What fundraisers Need To Know About Next Era of Digital Technology

Beth's Blog: How Nonprofits Can Use Social Media

Credit: Festival del Fundraising. He also touched on what skills and mindsets fundraisers need to adopt, including using Behavioral Economics as discussed in the book Change for Good. One of the big questions and interactive components for the audience to ponder was an earlier iteration of Stephen George’s Fundraiser DNA.

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Free Webinar on September 27! 12 Common Mistakes Nonprofits Make in Social Media

Nonprofit Tech for Good

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The