Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

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Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

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Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. The era of winging it in social media is over.

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Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. For those organizations with YouTube channels, YouTube has a mobile website ( m.youtube.com ) and smartphone Apps , but is not yet integrated with Twitter. Foursquare.

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Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. If they have well-executed social media campaigns, send executive staff links to their profiles on Facebook , Twitter , YouTube, Flickr , Foursquare, Tumblr , etc., Find your competitors the Web. with a note that you fear your nonprofit is falling behind.

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Nonprofit Tech for Good

DECEMBER 30, 2009

14% YouTube. 9% Flickr. Related Posts: Tags: ROI (Return on Investment). Which social networking sites does your organization have an “official&# presence/profile on? Warning: Poll has been spammed: [link] ]. 25% Facebook. 25% Twitter. 9% MySpace. 8% LinkedIn. 5% Change.org. 1% None of the Above. 42% 1-2 Tweets.

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Nonprofit Tech for Good

JULY 9, 2012

can produce significant ROI is a myth. If she or he writes or posts boring content, lacks necessary tech skills such as HTML and photo editing, or doesn’t have an intuitive sense and passion for their online communities, then your social media ROI will be minimal at best. It’s not the tools. Social media is not free!

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See3

MARCH 13, 2008

If you don’t know about Flickr , it’s a popular photo sharing site that can be used by nonprofits. So what can nonprofits do with Flickr? It gives you search engine mojo – because all the Flickr goodness is indexed heavily. They just announced a program to give nonprofits some free “pro&# accounts.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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See3

MARCH 12, 2008

They just added the functionality to allow users to embed YouTube videos on those pages — another step in the general recognition that video is effective for fundraising. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

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Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. offers a 90-minute webinar on blogging on WordPress.

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Nonprofit Tech for Good

JANUARY 8, 2012

To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Add the Google+ icon to your website, blog, and e-newsletter!

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Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. VIDEO: HTML All Writers Need to Know. Diversify your news sources. The best social media managers have a voracious appetite for news and current affairs.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. We have witnessed a very strong ROI from fundraising videos that utilize personalization. Utilize YouTube Annotations.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? American Coaster Enthusiasts ???

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Nonprofit Tech for Good

FEBRUARY 26, 2012

To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Add the Google+ icon to your website, blog, and e-newsletter!

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

In a networked nonprofit, VCs might also use Twitter to receive questions, LinkedIn to assess a candidate’s background, VolunteerMatch.org or GreatNonprofits.org to provide reviews from real volunteers, and Flickr and Youtube to inspire and inform volunteer prospects. Orientation.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Since I'm a visual person, I also use flickr as a documentation tool - I do a lot of screen shots with snagit and annotate. Yesterday, I interviewed Jake Brewer who is the Internet Manager at the Energy Action Coalition about how they use metrics to generate insights about their YouTube Channel. “We Conclusion.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. Leave comments on blogs. You can also setup a RSS feed.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." Peter Campbell has a terrific post on the ROI of Flexibility , riffing on one of my earlier posts about IT and Social Media. There are examples (see below).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

My Listening Ears, Flickr Photo by niclindh. The ROI ideas were particularly helpful as you're correct, it is important to be adding more value than just "keeping up with Joneses." I like how Josh Bernhoff definesit on this YouTube video from the Forrester Consumer Forum. The first module is on Listening.

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Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maybe success is as simple as providing something people want.

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Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

" She was referring to sites like YouTube and Flickr, perhaps just the act of browsing content or what we might call "lurking" in online communities. Having a good editor is always a blessing because the back and forth and shaping process always help you think a bit more deeply about the topic. Some takeaways.

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See3

OCTOBER 18, 2007

They have also built connections to Flickr, a Plaxo tool for importing contacts and Salesforce. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! “We don’t think that’s good for the environment.&# blogging from the convio summit [.] blogging from the convio summit [.]

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Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

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Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Sites like Facebook , Twitter , YouTube (know about the new nonprofit call to action ), LinkedIn and Flickr are becoming exceedingly important to any nonprofits online presence. See some of the reasons here.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

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Care2

JUNE 11, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Companies don’t make friends.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2006

YouTube, the popular online video-sharing site, and Flickr, an online photo-sharing site, for instance, include social networking. Work with them to create a framework for measuring the ROI of your blogging efforts. "I think it's been both overhyped and underestimated," Dogster's Rheingold said.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Tags: ROI.

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