NTEN

JANUARY 14, 2009

Flickr Photo: zadro. How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. P.S. - Check out these really cool 3D photos from Zadro on Flickr. Tags: NPTech roi web2.0 Or, you can build your own glasses.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

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Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. Integrating your nonprofit’s Web 1.0 campaigns is essential for success in online communications and fundraising.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Create a Flickr account. Upgrade to Flickr Pro. Set up Flickr Profile. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a master login sheet. Create a Google account. Create galleries.

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Social Media Social Media Tech 271

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

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Asia Social Media Library Singapore 100

Nonprofit Tech for Good

JANUARY 14, 2013

premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). The era of winging it in social media is over.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. The flickr pool of photos is here. I love the Flickr Hold A Sign Meme - but so far haven't found a great application in Facebook that allows for easy cross posting.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

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Social Media Channel Difference Media 119

See3

MARCH 13, 2008

If you don’t know about Flickr , it’s a popular photo sharing site that can be used by nonprofits. So what can nonprofits do with Flickr? It gives you search engine mojo – because all the Flickr goodness is indexed heavily. They just announced a program to give nonprofits some free “pro&# accounts.

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Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. Foursquare. Foursquare is essential for nonprofits that are location-based (such as museums, food banks, and libraries ). 12Seconds.tv. 12Seconds.tv is like TwitPic, except for video.

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Nonprofit Tech for Good

JULY 9, 2012

can produce significant ROI is a myth. If she or he writes or posts boring content, lacks necessary tech skills such as HTML and photo editing, or doesn’t have an intuitive sense and passion for their online communities, then your social media ROI will be minimal at best. It’s not the tools. Social media is not free!

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Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. How do you show that this new technology is something worth the staff time invested? Pacific time.

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Nonprofit Tech for Good

DECEMBER 30, 2009

9% Flickr. Related Posts: Tags: ROI (Return on Investment). Which social networking sites does your organization have an “official&# presence/profile on? Warning: Poll has been spammed: [link] ]. 25% Facebook. 25% Twitter. 14% YouTube. 9% MySpace. 8% LinkedIn. 5% Change.org. 1% None of the Above. 42% 1-2 Tweets. 40% 3-5 Tweets.

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Results Communication Strategy Myspace 193

Nonprofit Tech for Good

FEBRUARY 1, 2011

While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? We learned - were running a flickr contest right now that takes lessons learned from wendys and has been successful. to quantify exposure Time spent on page & Vote count from poll program ??? Pick one link and market it for consistency ???

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Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Nonprofit Tech for Good

NOVEMBER 28, 2011

If they have well-executed social media campaigns, send executive staff links to their profiles on Facebook , Twitter , YouTube, Flickr , Foursquare, Tumblr , etc., A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Find your competitors the Web.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. offers a 90-minute webinar on blogging on WordPress.

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Content Ideas Nonprofit Interview 237

Nonprofit Tech for Good

JANUARY 8, 2012

To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Add the Google+ icon to your website, blog, and e-newsletter!

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Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

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NTEN

NOVEMBER 3, 2008

It may be easy for big groups, with photogenic interests -- like the National Wildlife Federation's Wildlife Habitat program or The Nature Conservancy's nature picture contest -- to use something like Flickr, but you're too small? Flickr makes it easy to get started! Determine the ROI of Social Media. Balderdash!

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Technology ROI Flickr Social Media 36

Nonprofit Tech for Good

FEBRUARY 26, 2012

To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Add the Google+ icon to your website, blog, and e-newsletter!

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Content Ideas Nonprofit Interview 118

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? American Coaster Enthusiasts ??? using social media tools.

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NTEN

NOVEMBER 13, 2009

Flickr Photo: Vermin Inc On Wednesday, the kind folks at Russ Reid allowed me to invade a little think thank they held with some clients about social media and its applications in the nonprofit organization. We spent the last part of the day talking about the hard part of social media: the organizational challenges and obstacles.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Since I'm a visual person, I also use flickr as a documentation tool - I do a lot of screen shots with snagit and annotate. The first contest, they asked people to upload their photos and tag it themselves, which meant they had to create a Flickr account and know what “tagging” was. Are you enabling a "culture of rapid response?".

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Social Media ROI Case Study Slam.

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NTEN

SEPTEMBER 27, 2010

Flickr: elyob. " We hear a lot of answers, answers that involve ROI, patience, and the like. If there's one thread that runs through nearly every discussion in the NTEN community, it's something like: "How do I convince folks higher up the ladder that this is worth pursuing?" I've dished out plenty of platitudes myself.

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NTEN

MARCH 20, 2009

Flickr: cwalker71 The 2009 Women Who Tech panels were announced this week, and we're glad to see so many NTEN members representing the women who nptech! He offers a good summary of the sessions he's attended -- including a positive review of the NTEN-star-studded panel on nonprofit social media ROI.

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NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. There are no easy equations, but this is sound advice on how to go from identifying the problem (or goal) to measuring the impact of a social media strategy (or tool). What do you know, NTEN made the news!

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. You can also setup a RSS feed.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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NTEN

AUGUST 4, 2011

Flickr: ePublicist A recent discussion thread on NTEN's main community email list really hit something home for me. Learn how to evaluate ROI and communicate it to nonprofit boards, funders, and non-technical nonprofit leadership staff. We like numbers, and they like numbers, but not all numbers are the same.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

In a networked nonprofit, VCs might also use Twitter to receive questions, LinkedIn to assess a candidate’s background, VolunteerMatch.org or GreatNonprofits.org to provide reviews from real volunteers, and Flickr and Youtube to inspire and inform volunteer prospects. Orientation. When things are unknown, they can’t be envisioned at all.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis.

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