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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Flickr and Digital Photography: 5 Hours Weekly. LinkedIn is a powerhouse in ROI.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Flickr: flickr.com/groups/thenatureconservancy. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. We use Flickr to collect all of the photos for our annual nature photo competition. Website: www.nature.org.

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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. My personal experience has proven that to be a wise decision. Consequently, so has my ROI.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Create a Flickr account. Upgrade to Flickr Pro. Set up Flickr Profile. Create and complete your personal profile. Create a Foursquare personal profile and check in. Create a Gowalla personal profile and check in. 5) LinkedIn .

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), One of the biggest downsides for me personally from being connected to the Social Web 50-70 hours a week is that my brain has a hard time reading for extended periods of time. 10) Track the growth and ROI of your online communities.

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

An exceptionally dedicated person could maintain a similar job description with social media for a year or two, but at some point it becomes obvious that that this workload is just not sustainable. The truth is that your nonprofit’s success on the Social Web is directly related to the person who is managing your social media campaigns.

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Just because it may not work for me doesn’t mean it doesn’t work for another person building a community. Please summarize your ROI.