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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Let’s get started. Gather Relevant Donor Data.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This essential information will allow you to precisely set your donor targets and properly budget for acquisition activities. year over year.

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Re-Engage With Lapsed Donors

Allegiance Group

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Their giving history should determine how you talk to them. A one-time event? In response to a premium offer?

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What is a Donor Management System?

Saleforce Nonprofit

A donor management system is like a really big filing cabinet that lives in the cloud and tracks everything about your organization. With a DMS, you can be confident that pertinent donor information won’t be misplaced. This information is assembled into a prospect’s score which is customized specifically to your organization.

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Enhancing Your Prospect Research Efforts: 3 Things to Try

DipJar

If you want to avoid situations like this and make more informed fundraising asks , you’ll need to approach your donor interactions prepared. Without the right tools, you could go into a donor relationship missing valuable information about the donor’s values, interests, and financial situation.

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The Complete Volunteer Scheduling Checklist for Nonprofits

Top Nonprofits

The right volunteer management software can make this even easier, organizing volunteer hours into manageable dashboards and showing you important information about your schedule, such as open slots, overlaps, and recurring schedules, all in one screen. File support for important documentation. Make profiles for each volunteer.

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Making the most of mid-level

M+R

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Finding your audience part 1: file analysis. Her clients include Oxfam America, the American Museum of Natural History, and the American Red Cross.

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