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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” ” or “Like Our Facebook Page!” Our sector has provided billions of dollars of free advertising for Facebook.

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Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry.

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Great reads from around the web on March 2nd

Amy Sample Ward

Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? “Is it even possible to measure online influence, divorced from offline influence? “Is it even possible to measure online influence, divorced from offline influence?&# Are you a leader or a follower?

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Here’s a run through of the Tools Galore session.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. .