[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Organization: The Humane Society of the United States. Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Re-evaluating our Facebook strategy.

12 Early Adopters of the.NGO and.ONG Domains

Nonprofit Tech for Good

United States. United States. United Kingdom. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube e-Newsletters Websites

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Trending Sources

When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Beth's Blog: How Nonprofits Can Use Social Media

the Humane Society of United States reached 1 million fans on its Facebook Page. Facebook alone doesn’t do get an engaged crowd that takes action. They highlighted the campaign in their email newsletter – before, during, and after the event.

10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Your e-newsletter has prominently featured calls-to-follow. Facebook Donations.

A Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Add an e-newsletter subscription form to your home page and every page of your website and blog. □ Design e-newsletter and email fundraising appeal banner images. Design e-newsletter and email fundraising appeal templates that are mobile compatible. Facebook.

Build your Facebook fan base, increase online action

GroundWire

They’ve been doing some fantastic work with Facebook ads that we are excited to share with you. Before we dive in, here’s what you need to know about advertising on Facebook: 1) Facebook, like Google, makes it very easy to buy advertising in small amounts and with really precise targeting.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation service to ensure that they are meeting the needs of today’s online donors. Publish an e-newsletter.

Free Webinar on February 27: 10 Online Communications and Fundraising Best Practices for NGOs

Nonprofit Tech for Good

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. Participants will: Gain knowledge of best practices for website and e-newsletter design.

A Mobile and Social Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Add an e-newsletter subscription form to your home page and every page of your website and blog. ? Design e-newsletter and email fundraising appeal banner images. ? Design e-newsletter and email fundraising appeal templates that are mobile compatible. ? Facebook. ?

5 Brands Using Action-Gating In Their Facebook Marketing

John Haydon

In Chapter 1 of the newest eBook from ShortStack, Why Every Business Needs to Stop Obsessing About Facebook Likes , we offered reasons that Like-gating is no longer a best practice. On February 4th, 2014, Facebook turned TEN years old!

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

I’m also reading the Guardian more often and occasionally check Asian, African, European, Canadian and Australian newspapers for a more well-rounded perception of the world and the United States. e-Newsletter.

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc.

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”. million ‘Likes’ on Facebook, plus a buzzing and interactive following.

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Don’t Think Social Media Results in Online Donations? Think Again!

Nonprofit Tech for Good

It took almost a decade for online giving to reach just 5 percent of all giving in the United States. Rather, they needed to be presented with a great, big, flashy exit sign to “Donate Now,&# which gave rise to the all-powerful e-newsletter.

Starting a Nonprofit: How to Strategically Plan Your Announcement

NonProfit Hub

million nonprofits registered in the United States alone, and everyone is competing for attention. An email newsletter. Email newsletters are an easy way to keep people up-to-date on what’s happening with your organization. And I’m not just talking about Facebook.

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Though most nonprofits in the United States, Canada and the U.K. Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Ideally, your social media vanity URLs should match your website URL, but if your website URL is not available on the big three (Facebook, Twitter, and YouTube), then you may need to get creative. Like them on Facebook.

Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

People can tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. Tap into their contact list, make it easy for them to make a call, tweet or Facebook their support for your cause.

Five Essential Apps for Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. It will also allow you to create super, duper fancy Facebook Tabs, such as the “Get Involved!&# The Causes App allows nonprofits to fundraise on Facebook.

How Sticky is Facebook? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? Thursday, June 11, 2009 at 01:28PM | by Allyson Kapin Facebook is the 5th most trafficked site in the United States.

Which Crowdfunding Platform Is Best for Your Organization?

Tech Soup Blog

It is open to both individuals and nonprofits in the United States, Canada, and Australia. Lastly, the platform offer special support for nonprofits as well as a nonprofit newsletter. Like CauseVox, Razoo also offers widgets for your Facebook page, website, or blog.

Which Crowdfunding Platform Is Best for Your Organization?

Tech Soup Blog

It is open to both individuals and nonprofits in the United States, Canada, and Australia. Lastly, the platform offer special support for nonprofits as well as a nonprofit newsletter. Like CauseVox, Razoo also offers widgets for your Facebook page, website, or blog.

Lessons Learned From WeChat’s Dominance in China

Mobile Commons

The United States is similarly mobile-reliant for communications: A 2014 Pew Research report noted that 90 percent of American adults own cell phones and 81 percent of those users send and receive text messages. And so it gave off a very different feel than receiving a fan newsletter.”

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. Should they have separate Twitter and Facebook accounts?

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Share Your Green Tech Story and Win a Laptop or Tablet!

Tech Soup Blog

All three winning stories will also be published on the TechSoup.org blog, and will be promoted in our By The Cup and New Product Alert newsletters, as well as our Twitter and Facebook channels. b) Void States. Are you … A U.S.

8 BBCON 2013 Panels To Check Out This Week

Frogloop

In the last 10 years, the nonprofit sector has grown more than 60 percent in the United States to an estimated 1.5 No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, appeals, and newsletters with similar messaging from several nonprofits vying for attention.

Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

There are more than 65 million active users currently accessing Facebook through their mobile devices and that number grows daily. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. Whether your updating your Twitter account with Tweetie , recording a video with your iPhone and uploading it to your YouTube channel within minutes, or posting a Status Update to your organization’s Facebook Page, the news cycle has changed forever.

The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Facebook, LinkedIn) Blogs offer a human voice, newsworthy information and experiences, and a forum for feedback -- and empower supporters to engage with and share ideas around your stories and news. The Secret Ingredient by Carie Lewis of the Humane Society of the United States I'm convinced the secret ingredient in social media is DRAMA. Get them on Facebook and Twitter. I shared some learnings from my Birthday fundraiser on Twitter and Facebook.

Four Reasons Why Nonprofits Need a Mobile Website

Nonprofit Tech for Good

Much of the functionality of these new Apps is based on adding buttons that link to your Twitter profile ( the mobile version ), Facebook Page ( the mobile version ), your blog (using RSS) and links such as your website, donate now page, and e-newsletter and text alert subscribe pages. million people in the United States access the mobile Web. Facebook Mobile is now growing faster than the desktop version of Facebook with 100 million mobile users.

Share Your Green Tech Story and Win a Laptop or Tablet!

Tech Soup Blog

All three winning stories will also be published on the TechSoup.org blog, and will be promoted in our By The Cup and New Product Alert newsletters, as well as our Twitter and Facebook channels. b) Void States. Are you … A U.S.

HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free

Nonprofit Tech for Good

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc.

Top 10 Change.org Best Practices for Nonprofit Admins

Nonprofit Tech for Good

Please Note: All nonprofits in the United States that have an entry in GuideStar.org are also on Change.org. That said, promote your “Start A Fundraising Page&# link [ View Example ] on your website, in your email newsletter, on your MySpace profile, your Facebook Page, and your blog. icons from your Admin Dashboard and post them on your Web site, Blog, Facebook Page, etc. icons for your Website, Facebook page, MySpace profile?

How to Use Causes for Your Year-End Fundraising Appeal

NTEN

At Causes, the application on Facebook, we’re releasing huge improvements to our fundraising and communications tools just in time for the year-end giving season. Facebook users are more motivated to donate to specific projects rather than general fundraising appeals. Causes has just updated their Fundraising Projects feature so nonprofits can effectively do project-based fundraising campaigns through Facebook. . Susan Gordon, Causes.

IRC uses GIS data in Ethiopia! | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Pipes (1) Cool Things Nonprofits Do Kudos to the IRC for their use of GIS in Ethopia 07.10.08 | 3450 4 Comments [link] Kudos+to+the+IRC+for+their+use+of+GIS+in+Ethopia 2008-07-10+20%3A35%3A57 Allan+Benamer I don’t always get a chance to commend nonprofits for their great use of technology but I ran into a paper article in ArcNews (it’s a newsletter about ArcGIS software — and no I don’t subscribe to it, it’s my wife’s!) United States

10 Nonprofit Text Alert Campaigns

Nonprofit Tech for Good

They also Tweet and post on Facebook: Text SEIU to 787753 for mobile updates! Not only that, after you subscribe from their website you are sent to a page that prompts subscribers to then follow the ASPCA on Twitter, fan them on Facebook, make a donation, etc. The WWF has incorporated their text alert campaign subscribe pitch into their e-mail newsletter subscribe page. Humane Society of the United States :: Subscribe.

Donors unite to rate nonprofits | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Pipes (1) GiveWell , Internet , Startups Donors unite to rate nonprofits 02.23.07 | 3114 3 Comments [link] Donors+unite+to+rate+nonprofits 2007-02-23+13%3A16%3A32 Allan+Benamer GiveWell is a great new service to check out and a tremendous challenge to nonprofits out there. Their stated goal is as follows: Our goal is to make it easy for you to do as much good as possible with your charitable donations. United States

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. And my e-Newsletter list has grown faster in the last 8 months than it has in the previous four years combined. For the last 4.5

Google Co-op and Nonprofit Technology | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

It is from blogger Dave Pell, who has re-launched his daily newsletter Davenetics (www.davenetics.com), which I highly recommend. United States

Training Social Changemakers: An Interview with Andre Carothers of the Rockwood Leadership Program

Have Fun - Do Good

In 1984, Greenpeace was a $400,000 company in the US, and over the course of my 13 years there, grew to, at its peak, we grossed $90 million in donations in the United States. We have a Facebook group called Rockwood that people talk to.

Change.org joins the ranks of widget makers | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Fans (not employees) are basically presenting the image of that nonprofit on MySpace (as official)… they are not professional marketers and the nonprofits have zero control over what that person is doing in their name on MySpace (Facebook, Change.org, YouTube, etc.). We thanked all our donors via email messages as well and have added them on to our mailing list – they will receive our newsletter and updates from us – as well as invitations to events. United State