How Your Nonprofit’s e-Newsletter Can Help Retain Donors


However, one of the most used internet communication tools, the email newsletter, could be one of the most efficient and effective tools for keeping a donor’s interest. Link back to your Facebook post and give them the opportunity to share the post. Image courtesy of 2click.

6 Reasons to Rethink Your Email Newsletter


Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. After all your hard work, it’s a bummer to know that not many people are even reading your newsletter in the first place.

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

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Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change? For years, Facebook has tweaked the News Feed to create more valuable experiences for people. How should I change my Facebook strategy?

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10 Nonprofit E-newsletter Resources

Have Fun - Do Good

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". I know everyone is all abuzz about Twitter and blogs and Facebook, but the reality is, not everyone uses social media; almost everybody uses email. It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Nonprofit Tech for Good

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. That said, optimizing your e-newsletter design for the Social Web is smart. e-Newsletters Social Media

The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Source Facebook Blog – Click for Source. Yesterday, Facebook dropped another bomb: It now believes that information of up to 87 million members may have been “improperly shared” with Cambridge Analytica. [* nearly 71 million U.S.

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers.

10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking.

Custom Facebook Landing Tabs Convert 47% of Your Visitors


According to All Facebook Jeff Widman of BrandGlue did some A/B testing. As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. Where’d I get 47%?

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

These examples use Facebook Messenger, but bots be deployed other platforms or apps.). More and more people are adopting social media messaging, including Facebook Messenger , to contact nonprofits with questions, comments, or requests. My conversation with the Albert Einstein Bot.

How to Use Facebook to Get More Donors [INFOGRAPHIC]

John Haydon

Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors? How to Use Facebook to Drive Traffic to Your Website.

July 2 Webinar: Facebook and Facebook Apps for Nonprofits :: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. Facebook WebinarsDate: Tuesday, July, 2013.

March 28 Webinar: Facebook and Facebook Apps for Nonprofits :: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. Facebook WebinarsDate: Thursday, March 28, 2013.

11 Tips to Get Your Nonprofit Live on Facebook

NonProfit Hub

John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! Hesitant about broadcasting your cause with Facebook Live? Facebook Live Tip #2: Get your feet wet with a small group.

Webinar: Facebook and Facebook Apps for Nonprofits: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. Facebook WebinarsDate: Thursday, June 14, 2012.

Build Your Facebook Muscles

John Haydon

If you get the weekly newsletter, you already know that I launched a 30-day Facebook Bootcamp last week. For those of you who don’t, I created this course as a way to walk you step-by-step through a 30 day workout that will build your Facebook muscles (guaranteed).

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18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Five Ways to Grow Your Nonprofit’s Facebook Fan Base

Nonprofit Tech for Good

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. Facebook

Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot Blog

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications

Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. That said, people love Facebook. The vast of majority of nonprofits love Facebook too. Yet recently, I sense some frustration with Facebook from nonprofits.

11 ways to promote your Facebook Page outside Facebook

John Haydon

You’ve got an absolutely fabulous Facebook Page with custom tabs and a sweet-looking avatar. You’ve probably done a few other smart things within Facebook to get more connections. Here are 11 ways to promote your Facebook Page outside Facebook.

HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Facebook

Webinar: Facebook and Facebook Apps for Nonprofits: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. The webinar begins with a click-by-click demonstration on how to create custom-designed Tabs for your Facebook Page using basic HTML as well as how to create and set App Icons for your Tabs. Facebook WebinarsDate: Thursday, June 14, 2012.

5 Proven Tips for Building Your Nonprofits Email List


Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. If you have a link to your Facebook, Twitter, Blog, Flickr, and YouTube, but not your email signup, your visitors may assume you don’t have a list to join.

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Facebook Live-A-Thon for @ASPCA Raises Over $50,000 on Giving Tuesday

Beth's Blog: How Nonprofits Can Use Social Media

The ASPCA, designed and implemented a virtual fundraiser using Facebook Live or Facebook-Live-A-Thon to help raise awareness and funds to support animals. Has your organization used Facebook Live for a fundraiser or other purpose?

How To Spruce Up Your Facebook Page In Less Than 15 Minutes

John Haydon

Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page. You expect that lots of people will visit your Facebook page because: People will search for information about your organisation after hearing about your event.

How to cure Facebook depression

John Haydon

reprinted from my email newsletter ( subscribe here if you haven’t joined ). The grass is always greener on Facebook, isn’t it? Ask yourself what you’re not doing when you’re on Facebook, like having coffee with a friend, or plugging into nature.

5 Brands Using Action-Gating In Their Facebook Marketing

John Haydon

In Chapter 1 of the newest eBook from ShortStack, Why Every Business Needs to Stop Obsessing About Facebook Likes , we offered reasons that Like-gating is no longer a best practice. On February 4th, 2014, Facebook turned TEN years old!

12 Early Adopters of the.NGO and.ONG Domains

Nonprofit Tech for Good

Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube e-Newsletters Websites

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What’s the Difference Between a Campaign and a Facebook App?

John Haydon

They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. Chances are your nonprofit is not only on Facebook.

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

I like Facebook. But I am a fan of my favorite nonprofits on Facebook. I have donated to nonprofits that I have seen on Facebook (on their website). I do like Facebook and I like nonprofits on Facebook. But I must confess that I sometimes think that Facebook is overrated as a communications and community-building tool. I created and manage the Nonprofit Organization Facebook Page. Very few new e-mail newsletter subscribers.

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7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. That said, there are seven things that nonprofits need to know about the new Facebook Pages.

It's OK to hate Facebook


I hate Facebook and I always have. Facebook suffers from the worst case of feature creep ,that I have ever seen. I just wanted to tell you that it's ok to hate Facebook. What we can't do, neither you nor me, is ignore the fact that many of our stakeholders love Facebook and are hanging out there. To that end, here's a bunch of Facebook resources for you. Tags: Facebook Here's a little secret for you. I mean really, really hate it.

Effective Fundraising with Facebook Causes


Facebook provides an unprecedented opportunity for nonprofits: 200 million monthly active users, about half of whom are signing in and communicating with their friends on a daily basis, is an organizer's dream. The Love Without Boundaries Foundation created a cause despite being small, entirely new to Facebook, and having no paid staff. Having multiple causes will only broaden the reach of your organization on Facebook. Susan Gordon, Causes.

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

Five Simple Ways to Integrate Email Marketing and Facebook

John Haydon

Growing an email list in addition to building a Facebook fanbase can sometimes feel overwhelming. Add an email optin form to your Facebook Page. As you deepen your relationships with your Facebook fans, acquiring emails from your most engaged fans is a natural next step.