How Your Nonprofit’s e-Newsletter Can Help Retain Donors


However, one of the most used internet communication tools, the email newsletter, could be one of the most efficient and effective tools for keeping a donor’s interest. Link back to your Facebook post and give them the opportunity to share the post. Image courtesy of 2click.

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change? For years, Facebook has tweaked the News Feed to create more valuable experiences for people. How should I change my Facebook strategy?

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18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers.

How To Spruce Up Your Facebook Page In Less Than 15 Minutes

John Haydon

Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page. You expect that lots of people will visit your Facebook page because: People will search for information about your organisation after hearing about your event.

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. Facebook

Facebook Live-A-Thon for @ASPCA Raises Over $50,000 on Giving Tuesday

Beth's Blog: How Nonprofits Can Use Social Media

The ASPCA, designed and implemented a virtual fundraiser using Facebook Live or Facebook-Live-A-Thon to help raise awareness and funds to support animals. Has your organization used Facebook Live for a fundraiser or other purpose?

11 Tips to Get Your Nonprofit Live on Facebook

NonProfit Hub

John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! Hesitant about broadcasting your cause with Facebook Live? Facebook Live Tip #2: Get your feet wet with a small group.

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Nonprofit Tech for Good

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. That said, optimizing your e-newsletter design for the Social Web is smart. e-Newsletters Social Media

10 Nonprofit E-newsletter Resources

Have Fun - Do Good

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". I know everyone is all abuzz about Twitter and blogs and Facebook, but the reality is, not everyone uses social media; almost everybody uses email. It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

Custom Facebook Landing Tabs Convert 47% of Your Visitors


According to All Facebook Jeff Widman of BrandGlue did some A/B testing. As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. Where’d I get 47%?

How to Use Facebook to Get More Donors [INFOGRAPHIC]

John Haydon

Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors? How to Use Facebook to Drive Traffic to Your Website.

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5 Proven Tips for Building Your Nonprofits Email List


Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. If you have a link to your Facebook, Twitter, Blog, Flickr, and YouTube, but not your email signup, your visitors may assume you don’t have a list to join.

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

Five Ways to Grow Your Nonprofit’s Facebook Fan Base

Nonprofit Tech for Good

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot Blog

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications

Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

Facebook is a leader in social media, with approximately 500 million users across various demographics. By using Facebook, nonprofits can connect with other organizations and reach supporters. Here are a few tips for getting the most out of Facebook: Create a Page, Not a Group.

12 Early Adopters of the.NGO and.ONG Domains

Nonprofit Tech for Good

Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube e-Newsletters Websites

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When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Beth's Blog: How Nonprofits Can Use Social Media

the Humane Society of United States reached 1 million fans on its Facebook Page. Facebook alone doesn’t do get an engaged crowd that takes action. They highlighted the campaign in their email newsletter – before, during, and after the event.

HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Facebook

How Facebook Social Plugins Increase Engagement On Your Nonprofit’s Website

John Haydon

They’d also have the ability to share content on your site with their Facebook friends. Gigya published data showing that web users spend 50 percent more time on websites that use Facebook Social Plugins. Which Facebook social plugins should you use for your website?

Build Your Facebook Muscles

John Haydon

If you get the weekly newsletter, you already know that I launched a 30-day Facebook Bootcamp last week. For those of you who don’t, I created this course as a way to walk you step-by-step through a 30 day workout that will build your Facebook muscles (guaranteed).

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Then, compile those pictures into a Facebook album with captions that help tell the story. If you’re looking for a little inspiration, check out UNICEF USA’s albums on Facebook. We have officially crossed the mid-way point of the calendar year!

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What’s the Difference Between a Campaign and a Facebook App?

John Haydon

They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. Chances are your nonprofit is not only on Facebook.

7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. That said, there are seven things that nonprofits need to know about the new Facebook Pages.

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Raise Money on Facebook: Four Strategies You Need to Know About


With 300 million active users, Facebook is a natural starting place. As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. The most well-known among them is Facebook Causes , with over 30 million active monthly users. According to the Facebook Causes blog , the application has helped raise more than $12 million for nonprofits based in the U.S. Peter Deitz, Social Actions.

10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

1) Coordinate Tweets and Facebook Posts with e-newsletters and fundraising appeals. Before you send out emails, ensure that you have pinned the featured story or call-to-action of your email to your Twitter Profile and Facebook Page.

10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

With a primary focus on blogging, Facebook, Twitter, and Instagram, he webinar content below was presented by Heather Mansfield on November 8, 2016 to 2,150 nonprofit staff. Sign up for Facebook’s new donation tools.

Build your Facebook fan base, increase online action


They’ve been doing some fantastic work with Facebook ads that we are excited to share with you. Before we dive in, here’s what you need to know about advertising on Facebook: 1) Facebook, like Google, makes it very easy to buy advertising in small amounts and with really precise targeting.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Your e-newsletter has prominently featured calls-to-follow. Facebook Donations.

How to Create Enough Good Content


As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

A Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Add an e-newsletter subscription form to your home page and every page of your website and blog. □ Design e-newsletter and email fundraising appeal banner images. Design e-newsletter and email fundraising appeal templates that are mobile compatible. Facebook.

Five Online Fundraising Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. 2) Launch an e-newsletter. Many NGOs do send e-newsletters, but via BCC. 5) Create a Facebook Page.

5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees, etc. to every comment posted on their Facebook Page, neither of which is effective or a good investment of time.

Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness.

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How to Successfully Launch Nonprofit Infographics Online

Nonprofit Tech for Good

It’s good strategy to prominently feature calls-to-action on your landing page so you can convert infographic viewers into donors, followers, petition signers, e-newsletter subscribers, etc. Never promote your infographic by linking to a PDF in an e-newsletter.

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