Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. SSIR Blog, January 2013. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Beth Kanter, “ Data Informed.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. One of the successes was how most participants are learning to balance the strategic with the spontaneous of social media as described in this blog post. Use of counting metrics. Cultivate “super fans”.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Conversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.

Results 95

Results Data Charlotte Measure 95

Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. As per the reporting and analytics portion of this blog, learning and development programs everywhere are benefitting from the addition of better reporting practices.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. .”

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Qgiv

JUNE 23, 2021

. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! . Segment donors.

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ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Use metrics, and when you can't, stay rigorous.

Marketing 40

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

This blog post is a roundup of the face-to-face we had last week in Houston to share some of the amazing lessons learned and some reflections. Bruce’s daily routine includes using an RSS reader/dashboard filled with the best blogs and keyword searches. Learning and Metrics. Ashley is definitely a curator of metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. His post "The Apollo and Dionysus of digital evaluation " talks about finding the right mashup between numbers and stories using mythology metaphors.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. What do you think? This is a must-read.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Being able to make decisions and evaluate are more appropriate for a learning experience delivered over time such as a semester long course or at least having some time and space in between sessions. evaluate the results of your social media experiment and use the information to improve your next social media strategy experiment.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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NTEN

FEBRUARY 23, 2010

Consult Details: Learn how to do a blog. Consult Details: Selecting the right database software or host-site to keep track of our constituents; mine that database of information for maximum return from investors; use better on-line fund-raising techniques. Develop an appropriate strategy (goals, tactics, metrics, etc.)

Service 57

Service Atlanta Giving Consultant 57

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Are you up-to-date on the latest tactics and techniques in your area of focus? In addition to our AIDS.gov website, we also have an AIDS.gov blog. Are you credible? I know I would.

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. I always try to incorporate new learnings and observations that I've discovered from the many interviews I do on my blog, resources discovered, and stories. What's the key metric? Tags as a metric. What worked? What didn't? What's the outcome?

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Pick Metrics. Photo by Notemily. Select Your Tools.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Integrate quick email interviews as you say thanks with donors, pattern analysis of comments or blog posts.

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Analysis Reflection Experiment Time 50

Forum One

JANUARY 26, 2024

Diversify your content strategy by incorporating various formats, including blog posts, articles, videos, and infographics. This framework is used by Google’s human evaluators to assess the quality of web pages and provide feedback on the search algorithm. Google, in particular, considers PageSpeed as a ranking factor.

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International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets. Remember, an article from a major nonprofit tech blog is a great way to increase traffic and download rates right off the bat.

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Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Increased Relevant Visitor Traffic and Page Rankings: You're using social media tactics to drive traffic to your organization's web site or newsletter sign up or improving search engine results or using social media channels to spread your web site or blog content. What hard data points or metrics will you use to track your objectives?

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NTEN

JUNE 18, 2009

Beth Kanter, Beth's Blog. ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

Neon CRM

MAY 31, 2023

Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics. Communicating with your donors isn’t a math problem.

Donor 52

Donor Management Guide Retention 52

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Girlup uses its social media channels to engage its audience about policy initiatives to support girls around the globe. ( Flickr ; Blog; Facebook ; Twitter ; Youtube and others). @CFR_org ‘s new interactive InfoGuide covers #ChildMarriage around the world: [link] pic.twitter.com/QVt7vY54DI — Girl Up (@GirlUp) January 8, 2014.

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Policy Social Media International News 103

Care2

NOVEMBER 6, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. 60) Search « MySpace.com: A Place for Donors?

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Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. 60) Search « MySpace.com: A Place for Donors?

Mail 28

Mail Social Media Online Fundraising 28

BoardAssist

AUGUST 5, 2014

For a great check list on evaluating your board, we reached out to Chicago governance pro, Tom Okarma, for this week’s guest blog. Not using metrics to evaluate performance and improve impact. We love checklists and we know our readers do too! Hope you find it as useful as we did. Thanks Tom!

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Chicago Government Attitude Director 91

Museum 2.0

FEBRUARY 23, 2009

I presume most people who read the book will be practitioners who are already on some level interested in participatory design and are looking for useful design frameworks, techniques, and examples to develop and refine their practice. I want them to get good, meaty techniques, not just more inspirational talk.

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