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Photos And Videos In Fundraising Communications

Kindful

With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Create an “image list” for every event.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

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How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. That way they can put a face to a name, put in a good word for your nonprofit, and see if there are alternative PSA options such as loading the video onto their website or social media. .

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How to Send Engaging Follow-Up Emails to Auction Guests

Nonprofits Source

Instead, while your auction guests still have the event fresh on their minds, take time to send an engaging follow-up email to strengthen their relationship with your organization. Why you should send follow-up emails You’ve just completed a massive fundraising event. Why should you take the time to send a follow-up email?

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