Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

Retention 52

Retention Donor Rate Mail 52

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. So how do you make the most of these phone calls? . Call your new donors. .

Retention 82

Retention Practice Donor Time 82

Qgiv

SEPTEMBER 12, 2023

When launching the Sustainable Giving Report , Qgiv aimed to find solutions to some of the largest challenges fundraisers are facing today, such as the economy’s impact on philanthropy, overall donor numbers and donor retention declining, the Great Resignation, and more! switch up their retention strategies for recurring donors.

Retention 52

Retention Donor Report Practice 52

Qgiv

JUNE 1, 2021

Making donation appeals over the phone is an interesting middle ground between asking for donations in person and making appeals through more anonymous methods like email or on your website. This makes asking for donations over the phone somewhat tricky. Make a genuine appeal during your phone call. Let’s get started!

Phone 105

Phone Donation Tips Script 105

Whole Whale

MAY 31, 2023

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

Accessibility 52

Accessibility email United Kingdom Test 52

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. <<

New Zealand 219

New Zealand United Kingdom Program Belgium 219

The Modern Nonprofit

MARCH 26, 2024

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. This creates a more meaningful ask. Tag and thank them.

Support 52

Support Donor Community Retention 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 102

Donor Strategy Retention Help 102

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Ensure all online donation sites have well-crafted automatic thank you emails.

Giving 112

Giving Retention Gift Hosting 112

Nonprofit Tech for Good

OCTOBER 17, 2021

Improve donor retention through donor targeting and filtering. Streamline operational tasks, such as email personification and automated workflows. Levels of fundraising software support typically include phone, email, and chat. Be wary of software solutions that don’t offer phone support.

Software 317

Software Fundraising Training Train 317

Nonprofit Tech for Good

APRIL 21, 2022

Whether with an email or a text message (or even a phone call!), It’s smart to breakdown the numbers on a fundraising platform , website, emails, newsletters, and other marketing materials showing that, for example, the nonprofit’s program receives 85% of all donations, or 91 cents for every dollar. 6) Give reports.

Impact 345

Impact Donation Donor Social Media 345

Nimble AMS

JUNE 9, 2023

3 ways innovative technology can help you drive revenue By leveraging an innovative AMS, your association can drive membership growth and retention, ultimately increasing your overall revenue. 98% of Generation Z own a smartphone and 55% use their phone five or more hours a day. Here’s how: 1. Personalize member experiences.

Associations 114

Associations Technology Retention Adobe 114

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

email 52

email Guide Marketing Online 52

Nimble AMS

DECEMBER 16, 2022

Regardless of your goals for 2023, AI has the potential to help you exceed member expectations, boost recruitment and retention efforts and alleviate staff stress. Boost membership retention. When you use AI predictions, you’ll become proactive about member retention, helping you fight churn. Automation. Modern e-commerce .

Organization 100

Organization Associations Retention Tech 100

Nonprofit Tech for Good

JANUARY 13, 2020

Make sure your website is mobile optimized for donors using their cell phones. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. 2) Encourage to Volunteer. 3) Send to Social Media.

Action 340

Action Donation Mobile Social Media 340

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Donor 98

Donor Giving Retention Gift 98

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Email marketing analytics: help us track open rate, click-through, and donation conversions. Maybe pick up the phone and call a few of your donors! Here are three simple steps to get your started!

Audience 82

Audience Donor Survey Demographics 82

Bloomerang

OCTOBER 30, 2023

Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “ Instead, the email series is an opportunity to go deeper into donor relationships.” They usually send three emails over ten days. There’s nothing better than that.”

Feeds 82

Feeds San Antonio Donor America 82

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. You can find me at (insert email address) or [insert phone here] (when I’m not (description of some awesome mission activity), of course! If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?

Donor 81

Donor Rhode Island Gift Tennessee 81

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Pick up the phone and say thank you.

Retention 76

Retention Rate Donor Strategy 76

Qgiv

MARCH 27, 2023

Donor acquisition can be up to 5 times more costly than donor retention—so spending time creating donor retention materials is a great use of your time. Having retention material ready to go will save your organization time and money. Something many nonprofits struggle with is making time for donor thank yous.

Fundraising 98

Fundraising Script Template Retention 98

Connection Cafe

JANUARY 19, 2014

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . Donor retention. What’s the deal?

Retention 37

Retention email Donor Tips 37

NonProfit Hub

NOVEMBER 2, 2018

This consists of information like an individual’s home address, their email, their phone number and even their social media handles. You’ll want to track when your nonprofit has engaged with an individual—everything from inviting them to an event to sending them an email. Giving history. Engagement history. Personal information.

Retention 56

Retention Data Donor History 56

Get Fully Funded

JUNE 14, 2023

Phone call. For some donors, nothing replaces the connection of speaking to another person, which makes a phone call a great way to communicate with them. As a classic donor message format, emails are useful for communicating with donors of all ages. How frequently does the donor give? Volunteers for your nonprofit.

Communication 59

Communication Personal Donor Nonprofit 59

Bloomerang

NOVEMBER 15, 2023

Incorporate flexibility, recognition, a clear path for impact, and a foundational focus on retention into your program from the outset. Plan for the future But let’s remember an essential piece of the puzzle: retention starts the moment a volunteer hears about your opportunity. Personalization plays a critical role in retention.

Arts 60

Arts Volunteer Retention Skills 60

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

Work 122

Work Fundraising Mail Integration 122

Bloomerang

DECEMBER 15, 2023

Just sitting by the phone waiting for your donor to figure it out—and do all the work—is simply not going to cut it. Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Automate emails to your donors, making them aware of the opportunity.

Gift 92

Gift Practice Companies Benefit 92

sgEngage

AUGUST 1, 2023

Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Email response rates hover around 1%; the direct mail response rate is 5-9%. Email response rates hover around 1%; the direct mail response rate is 5-9%. Ask for phone numbers and email addresses in face-to-face interactions.

Mail 78

Mail Data Marketing Files 78

Bloomerang

MAY 25, 2022

As fundraisers get back into the field with in-person meetings and events, they can access the data they need to process donations on the go, increase productivity, and engage in real-time donor engagement activities–all from their phone. . “As Improve donor retention with real-time donor insights. Manage tasks on the go.

Fundraising 81

Fundraising Data Indiana Articulate 81

Qgiv

SEPTEMBER 28, 2022

These new supporters may have been inspired by the holiday spirit, a social media post from a friend or family member, or even a post or email from your organization. Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Highlight upcoming ways to get involved.

Donor 69

Donor Virginia Retention Gift 69

Nimble AMS

JUNE 3, 2020

Almost 80 percent of consumers prefer live chats versus phone calls. And with most offices still closed, live chat gives your members a way to reach you immediately when you are unable to be near the office phone. Smart, automated email marketing. to increase member retention by identifying individuals likely to lapse.

Personal 78

Personal Experiment Amazon Associations 78

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 93

Relationship Donor Build Tips 93

Saleforce Nonprofit

JANUARY 19, 2022

Would you try again, or quickly get distracted and forget as soon as something else on your phone caught your attention? Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Retention of online donors is low in the sector. However, retention requires communication.

Support 98

Support Online Conservancy Test 98

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships.

Practice 52

Practice Strategy Guide Fundraising 52

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Take advantage of paid media, social media, and email.

Donor 52

Donor Mail Retention History 52