Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack
Allegiance Group
SEPTEMBER 26, 2024
Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. If they don’t scan the QR code on your mailer, don’t assume you’re wasting time with direct mail. That piece may be the reminder they needed to respond to your email.
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