Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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email Practice Marketing Test 52

Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

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email Time Fundraising Images 64

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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Practice Fundraising Guide Channel 243

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important?

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Rate Content Conversation Test 134

EveryAction

JUNE 22, 2016

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?". What is SPF and DKIM?".

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email Question Spam Test 101

Get Fully Funded

APRIL 4, 2024

Generic communications like mass emails sent to everyone in your organization’s donor database do little to form meaningful connections. Instead, show supporters that you care about them as individuals by adding these strategies to your email marketing approach: Create donor segments. Leverage A/B testing.

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Donation Strategy Nonprofit Gift 110

NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. The good news is there are some actions you can take to reduce the rate of email unsubscribes.

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email Map Doc Test 64

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. Just stop it.

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Template Mobile email San Francisco 167

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

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Twitter Practice Social Media Nonprofit 355

Qgiv

APRIL 23, 2021

The donor experience doesn’t stop with social media and email appeals. Add impactful images or videos and text to your donation form and landing page! Adding a banner image to your landing page. A banner image is the introduction to your landing page, it’s the very first thing donors see after the page loads.

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Los Angeles Impact Donation Kansas City 116

TechImpact

MARCH 19, 2014

Image courtesy of James Madison University. Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user. If not, the email is actually illegal.

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Newsletter Spam Template Nonprofit 247

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. Your own email list is a rich source of potential donors.

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Donor Social Media Websites Content 82

Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. Prioritize your deliverability.

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email Test Spam Template 50

Top Nonprofits

MARCH 16, 2022

Make sure your email addresses, phone numbers, and physical addresses are all current. Use this logo on your website, letterheads, email, social media, and other marketing materials. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Typography.

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Websites Nonprofit Audience Mobile 115

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. The visual email: [link].

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Rate Newsletter Adobe Headline 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 339

Candid

JULY 6, 2021

From developing email streams to scheduling social media posts to importing new data on donors, automation in fundraising and communications has become very advanced indeed. . This uses automation to support an existing strategy rather than try to automate a new email for a brand-new process. . Hazard 3: Failing to leverage good data

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Nonprofit Retention Relationship Data 137

NonProfit Hub

DECEMBER 14, 2016

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Other times, we might measure that trust with the amount of replies we get from an email.

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email Effective Fundraising Test 28

Bloomerang

DECEMBER 13, 2021

Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization. Don’t use noreply@ or development@ for the sender email. Add contact information at the end of the email.

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Tips Fundraising Pledge Mail 115

Media Cause

FEBRUARY 28, 2022

Email: Cons: Only lives with your existing audience (unless you purchase a list). If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Can include email capture to continue the conversation. . Test and track. Can link to more in-depth content.

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Content Test Student Audience 105

Cloud 4 Good

OCTOBER 6, 2021

Singapore in the image below), compared to the overall business. Send List Email Your Way (Pilot). With the new update, Salesforce users can send List Email through External Server. This will help open rates, as recipients are more likely to open an email that doesn’t look like it came from automation.

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Chart gMail Singapore Vermont 101

Tech Soup

APRIL 12, 2013

Lin discussed how Greenpeace uses a method called A/B testing to maximize their newsletters. A/B Testing is a simple marketing method to test changes to a webpage or newsletter against its current design and content. Greenpeace is currently focused on fundraising so A/B testing is crucial to their success.

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Taiwan email Marketing Newsletter 40

Tech Soup

AUGUST 24, 2016

Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. Even with average email open rates under 20 percent, email is consistently the best performing communications tool for most nonprofits. com, consider the following.

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email Money Widget Technique 36

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Newsletter 363

Qgiv

DECEMBER 27, 2021

In addition to raising money online , nonprofits use forms to build email lists, to recruit new volunteers, to onboard clients, and in lots of other applications. Online forms are great tools for everything from building email lists to onboarding new clients. You could also try running an A/B test. How to set up an A/B test.

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Donation Comparison Newsletter Test 59

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! You should also add a compelling description of your nonprofit’s mission and impact, as well as any images or videos that can help tell your story. Then test it again. Now, keep testing. Did it work?

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Donation Gift Platform Nonprofit 52

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I started testing stuff. I began with the long-held best practices and started testing them against unconventional ideas. Key Principle: People don’t give to email machines, they give to people. . Today’s fundraising emails are over-designed.

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email Campaign Test Library 40

Tech Soup

OCTOBER 15, 2015

Informz is an online email marketing service that allows you to send and track email communications. It includes professional email templates, marketing automation, and transactional capabilities, all designed for nonprofits. You can design professional-looking emails in just a few minutes. Email Metrics.

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email Marketing Spam Template 36

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There are no images to tell a story explaining why they’re sending this appeal.

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Question Donor Test Student 142

Bloomerang

JUNE 1, 2022

Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. You can certainly send one year-end email appeal to your entire supporter base. Conduct A/B testing.

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Guide Giving Nonprofit Metrics 107

Connection Cafe

DECEMBER 4, 2013

Why do I believe testing has been relegated to the back seat? Simply, testing is perceived to be a nice-to-have as opposed to a need-to-have. Working in the fundraising trenches, you know testing can be a daunting task due to competing priorities. Instead, a learning objective may be what increases open rates.

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Test email Proposal Rate 32

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

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email Campaign Test Benchmark 48

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . ACH increases recurring giving capture rates.

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Donation Tips Rate Mobile 67

Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

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Lesson Fundraising Digital Test 59

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. You can create these CTAs by placing a link over a line of text or an image that tells readers to click to reach a certain page. Your emails offer multiple opportunities to use CTAs. In this case, you’re using the subject line to encourage recipients to open your email.

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Action Guide Language Test 64