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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. For emails, your donate button should be eye-catching with short and clear text.

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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