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Give Your P2P Events New Energy with Activity Tracking

sgEngage

This evolution has been driven by several factors: The need for increased engagement A more personalized approach to connecting with donors The popularity of activity trackers, such as Fitbit and Apple Watch And you cannot underestimate the importance of mobile fundraising. What Activity Will Appeal to Your Donors?

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

Track 52
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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Top 8 Text-to-Give Platforms for Nonprofits

Qgiv

Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions. This makes giving convenient and accessible for your donors who prefer quick and easy ways to give. 8 text-to-give platforms for nonprofits 1.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Fundraising CRM vs. Fundraising Platform: What’s the difference?

Qgiv

And what’s the difference between a fundraising CRM and a fundraising platform? This blog post will break down what a fundraising CRM is, what a fundraising platform is, and the key differences between them. A nonprofit CRM is a donor database where information about your donors is stored. What is a fundraising platform?

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