Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. Each dot represents a person or in network jargon, a node. Someone on your mailing list or rolodex. A connection between people is called link.

Analysis 104

Analysis Social Network Social Media Network 104

Nonprofit Tech for Good

FEBRUARY 27, 2012

There is no denying that the rise in online giving over the last few years directly correlates with the rise of social media. If your nonprofit is a legal 501(c)(3), then it has a profile in the GuideStar database, and consequently on Network for Good, JustGive.org, Facebook Causes, and Crowdrise as well.

Donation 238

Donation Practice Mail Newsletter 238

Nonprofit Tech for Good

MARCH 18, 2013

Today, this font size and large quantity of content would visually overwhelm supporters and donors. It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design.

Websites 251

Websites Design History Online 251

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. That will give you a percentage that you can compare against other potential investments.

Social Network 58

Social Network ROI Network Social 58

sgEngage

NOVEMBER 24, 2021

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. All prospects and donors can get involved, despite age, race, location, gender, disposable income, or affiliation. Every dollar from everyone counts. Share the impact. Segment your target audience.

Blackbaud 100

Blackbaud Articulate Gift Global 100

Nonprofit Tech for Good

JANUARY 28, 2010

as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and social networking sites. Group text campaigns function like e-mail newsletters in Web 1.0… and Web 3.0

Web 200

Web Newsletter Mail Mobile 200

Nonprofit Tech for Good

FEBRUARY 16, 2013

The three nonprofits that did not have “Donate Now” buttons on their home page buried the process under tabs or pop-downs menus entitled “Support Us” or “How You Can Help” which for some donors may cause frustration. 10 of the 31 nonprofits enabled donors to complete the donation process in two pages.

Results 264

Results Donation Paypal Practice 264

Nonprofit Tech for Good

FEBRUARY 14, 2013

A custom-branded “Thank You” Landing Page that can be easily set-up, designed, and modified to include social networking icons and pitches as well as videos and images and slideshows. Online donor database. Usually what you see on “Thank You” Landing Pages is a lot of text or white space. Soooo 2004.

Service 184

Service Donation Social Network Images 184

NTEN

SEPTEMBER 24, 2009

Rebecca Higman and Katya Andresen , Network for Good. Online donors can be summed up with a phrase that would make an excellent soap opera title: the young and the generous. Obviously, we want more donors like them: they account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.

Donor 84

Donor Online Mail Social Network 84

Wild Apricot

AUGUST 5, 2009

Here are 100 different applications to help you out with a variety of tasks from project tracking and collaboration to donor and membership management, and from building your non-profit website to tracking its effectiveness.( read more ).

Profit 147

Profit Tools Online Application 147

AFP Blog

JUNE 23, 2009

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success: "In the session 'Taking Leadership Online: What's Hype and What Works in Online Fundraising' at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June, (..)

Social Network 30

Social Network Mail Hype New York 30

Wild Apricot

SEPTEMBER 30, 2010

Free 121

Free Case Study Profit Newsletter 121

Wild Apricot

AUGUST 30, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters.

Free 118

Free Case Study Newsletter Profit 118

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Direct mail is enough. What’s not to love? You have to have it. Part true, part false.

Social Media 177

Social Media Media Social Demographics 177

Greater Giving

MARCH 12, 2021

Fundraising through a virtual gala has proven to be an effective way to connect with donors and get them excited about your mission. Below are twelve ideas you can incorporate into your next virtual fundraiser to create an unforgettable experience for your donors. Speed networking for fun and donations.

Virtual 103

Virtual Ideas Fundraising Fun 103

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 13% Check/snail mail. 5% A social networking site (like Facebook). [ [link] ].

Results 193

Results Communication Strategy Myspace 193

Tech Soup

OCTOBER 13, 2009

Rebecca and Katya try to pin down the seemingly erratic behavior of online donors and offer some lessons on how we can develop longer relationships with Internet supporters. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign. And, of course, the donor database is updated immediately!

Online 43

Online Donor Mail Social Network 43

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. Eric is senior director of nonprofit services at Care2.com

Channel 66

Channel Social Media Integration Wyoming 66

The Science Behind Engaging your Supporters

SEPTEMBER 26, 2018

Board members feel like they’re being asked to make uncomfortable “asks” of their social networks, without the support they need to do it well. Once the new staffer understands the cycle of giving, you can start teaching them to cultivate, solicit, and steward donors. Start thinking about your board in the same way.

Fundraising 85

Fundraising Teach Hosting Skills 85

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 194

Online Google Wikipedia gMail 194

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 193

Online Google Wikipedia gMail 193

Wild Apricot

APRIL 1, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Volunteers E-mail marketing Social networking Non-profit Communications training event management Membership management Donor management webinar social media.

Free 94

Free Social Media Profit Social Network 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Steve MacLaughlin, publisher of Connections For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. Is that LinkedIn connection a donor? Is that Twitter follower also on the direct mail list? Social networking matters.

Social Network 50

Social Network Network Create Strategy 50

Nonprofit Tech for Good

SEPTEMBER 21, 2009

Nonprofits can easily design their profile on change.org to match their website and other social networking sites. Send “Thank You Compliments&# to all your donors and fundraisers on Change.org. Send “Thank You Compliments&# to all your donors and fundraisers on Change.org. Create an E-mail Petition.

Practice 124

Practice Myspace Widget Profile 124

NTEN

JANUARY 4, 2011

Katya Andresen, COO, Network for Good If you love data, you’re in for a treat. Network for Good and TrueSense Marketing recently went mining through $381 million in donations through our platform. Also, the data do not differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction.

Studies 95

Studies Donor Online Giving 95

Care2

JANUARY 8, 2014

Direct mail acquisition costs continue to rise and while most organizations have a social media presence, most aren’t using it to fundraise. You will learn simple strategies and tools that will help you to: Recruit more donors and super activists. Nonprofit Online Fundraising Social Networking Trends Web 2.0'

email 67

email Social Social Network Registration 67

Wild Apricot

FEBRUARY 24, 2010

Where do your nonprofit's members, donors and supporters spend their time online? What social networks should you focus on, for the best return on investment? Tags: Non-profit technology nptech E-mail marketing Social networking Non-profit Communications social media. Flowtown can help you find out.(

Social Media 60

Social Media Profile Media email 60

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. It is a rapidly growing medium that nonprofits must tap into if they wish to attract and maintain donors.

Digital 52

Digital Technology Giving Arizona 52

Wild Apricot

MAY 3, 2010

Tags: Non-profit technology General non-profit interest Fundraising nptech Volunteers E-mail marketing Social networking Non-profit Communications training event management Membership management Donor management webinar social media.

Free 66

Free Profit Social Network Mail 66

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? billion in 2008 to $29.8

Mail 34

Mail Social Media Advocacy Online 34

NetWits

JULY 13, 2011

We’ve seen a growing number of organizations looking for ways to raise funds using social media with varying success. Consider starting with engaging event fundraisers and providing tools such as AddThis or ShareThis for them to promote their fundraising efforts on their own social networks. Joining a Larger Conversation.

Twitter 256

Twitter Press Nonprofit Social Media 256

Everyaction

APRIL 30, 2018

In order to be loyal donors, alumni must feel that they are part of a thriving college community. Maintaining relationships with alumni who are considered major donors is a process that requires flexibility, detail, and the ability to capture personal details about individual relationships in an accessible way.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

In order to be loyal donors, alumni must feel that they are part of a thriving college community. Maintaining relationships with alumni who are considered major donors is a process that requires flexibility, detail, and the ability to capture personal details about individual relationships in an accessible way.

University 40

University Practice Tech Mail 40

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Executives have come a long way in understanding the Social Web. Flash forward four and a half years. Get training.

Social Media 253

Social Media Media Social Stats 253

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Raise Tips Fundraising 208

Nonprofit Tech for Good

OCTOBER 31, 2011

The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Include Social Media Icons or Graphics. Icons and buttons have strong appeal and impact in Web 2.0 Overall, avoid clutter.

Design 260

Design Websites Practice Widget 260

Nonprofit Tech for Good

OCTOBER 1, 2009

Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your Blog, in your e-mail newsletters, and on social networking sites. Then click “Create Video&# and upload 15 photos for a 30-second video. 2) People can leave comments.

Video 193

Video Camera Create Music 193