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How to Improve Donor Retention

Allegiance Group

But now organizations are left with one question: How can you keep donors acquired during the Covid crisis? Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

While Baby Boomers and Generation X are the majority of donors today, Millennial and Gen Z donors will need to be stewarded for the future prosperity of your nonprofit. Giving USA ’s Special Report, “Giving by Generation: Examining the Shifts in Giving Among Donor Generations” also addresses generational giving.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Internalizing and externalizing an organization-wide culture of philanthropy. Is it easy to join your mailing list? Consider Twitter polls or Q&A sessions or surveys.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page.

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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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Why Segmentation Is So Important in Email Marketing

NetWits

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. In today’s competitive fundraising environments, it is all the more important to treat each donor as if they are the most important person to your organization (because they are).

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.