sgEngage

JANUARY 30, 2024

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In reality, many nonprofits like St.

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Tools Donor Fundraising Survey 86

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Greater Giving

MARCH 22, 2024

We are in the season of renewal, and it’s the perfect time for nonprofit leaders to re-evaluate their fundraising strategies for spring. As the world emerges from winter hibernation, donor behaviors and preferences might shift. Take a fresh look at your fundraising goals for the year.

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Strategy Fundraising Storytelling Trend 59

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 110

Allegiance Group

DECEMBER 18, 2023

We are excited to announce the merger of Allegiance Group and The Pursuant Group. By combining their expertise in technology, analytics, and fundraising strategy, they aim to create a formidable alliance that will better serve the needs of nonprofit organizations of all sizes.

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Group Analytics Classes Industry 52

The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. We need our donors emotionally involved and excited about our work… not bored.

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Story Work Fundraising Storytelling 350

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Today, there are much more effective and cost-efficient strategies with higher returns.

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Social Media Donor Media Social 353

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation).

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Donor Track Campaign Facebook 298

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 102

EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Something that makes you stand out and lets your donors feel like the heroes that they are? Something that makes you stand out and lets your donors feel like the heroes that they are? Why text donors? What should you text your donors?

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Donor Giving Gift Photo 216

NonProfit PRO

MAY 11, 2022

Join FreeWill’s Co-CEO, Patrick Schmitt, on May 24th at 12pm ET for a free webinar on the trends and motivations shaping Gen X donors, as well as strategies for successfully fundraising from this group in 2022.

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Fundraising Trend Generation Group 238

Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support.

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Network Donor Fundraising Registration 77

Candid

OCTOBER 19, 2022

As a nonprofit fundraising professional, you’re continually looking for new ways to maximize fundraising for your mission, expand your organization’s network, and bring in new supporters. Make sure your donors are your primary storytellers. Connect with other fundraisers. Set up donation pages.

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Strategy Fundraising Social Media Evaluation 97

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Allegiance Group

APRIL 11, 2023

We are excited to announce the merger of Allegiance Group and The Pursuant Group. By combining their expertise in technology, analytics, and fundraising strategy, they aim to create a formidable alliance that will better serve the needs of nonprofit organizations of all sizes.

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Group Analytics Classes Industry 52

The Modern Nonprofit

JULY 11, 2023

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? So, what’s donor retention all about?

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Retention Gift Donor Effective 75

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. The 5 Rules for Supercharged Year-End Fundraising.

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Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Remind your donors that they bring a unique value to your organization. Email #1: Introduce the Campaign.

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Template email Campaign Fundraising 306

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

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Retention Communication Donor Strategy 96

The Fundraising Authority

DECEMBER 15, 2020

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Strategy is important. Tactics are important. Guess what?

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Donor Profit Fundraising Raise 258

Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.

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Communication Fundraising Test Hints 302

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships.

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Social Media Hunger Donor Media 300

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year.

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Goal Fundraising Pledge ROI 300

Greater Giving

MARCH 7, 2023

Donor engagement is a crucial aspect of any fundraising event. Donor Engagement involves creating an emotional connection between donors and the organization, leading to increased support and donations. In this blog post, we will focus on donor engagement at events, and how to maximize its impact.

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Donor Fundraising Evaluation Mail 75

sgEngage

APRIL 10, 2023

Fundraising is often a necessity for schools to provide students and teachers with resources that set them up for success. Planning and implementing school fundraisers can involve a lot of work, but that doesn’t mean they have to feel like a chore. How do you turn a standard campaign into a fundraiser your community will love?

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Donor Community Tips Fundraising 76

The Fundraising Authority

NOVEMBER 20, 2020

When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, rummage sales, and spare change collections can raise money, but often take a ton of work in return for just a few thousand dollars of fundraising profit.

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Ideas Fundraising Homeless Raise 243

Greater Giving

APRIL 16, 2021

Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. What is Donor Segmentation?

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Communication Donor Strategy Phase 80

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3%

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Mail Donor Strategy Files 52

The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Second, Warm-Up Your Donors.

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Fundraising Phase Mail Gift 201

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign.

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Calendar Develop Organization Fundraising 220

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

Content 126

Content Marketing Strategy Fundraising 126

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Qgiv

NOVEMBER 16, 2023

Donor segmentation can be an effective tool to use throughout your fundraising efforts, including in your text fundraising appeals. Creating separate text appeals for different donor segments allows your organization to send more engaging messages to your supporters, which can increase the money you raise for your mission.

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Template Donor Fundraising Pledge 52

Qgiv

APRIL 8, 2021

It’s called “Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising,” and it examines how the COVID-19 pandemic impacted the nonprofit industry in 2020. It’s full of data-backed fundraising strategies for engaging with donors during difficult times, including tips for fundraising during times of uncertainty.

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Time Strategy Fundraising Money 94