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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Food Bank For New York City: Working to End Hunger since 1983

DipJar

To learn about the organization, its mission, the services it provides, and the support it receives, we sat down with Brynne Balboa, Food Bank’s Direct Marketing Manager. As one might imagine, feeding New York City is a costly endeavor, and the community has demonstrated its support for the organization again and again. “We

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5 Ways For Civil Society To Engage With AI

The NonProfit Times

However, we quickly learned its limitations and memorized the necessary caveats. AI learns from your feedback. Many have been subtly lurking for years as features in productivity suites: tools that search for colleague-related emails, files, and meetings, or those that suggest design elements in presentation software.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

And you can learn how to do this here , here , and here. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. At least I hope you do! Need proof?

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Four Resources to Help Get You Get a Handle on Social Media

Byte Technology

You install the independent app on your page it automatically identifies and adds trending content and publishes your blog feed based on details such as gender, age, level of education and so on. You can also upload bulk files of posts at once and make your content available to other Post Planners and Facebook experts.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

And you can learn how to do this here , here , and here. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. At least I hope you do! Need proof?

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.