Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%.

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sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks. Donor Follow Up.

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Allegiance Group

SEPTEMBER 16, 2022

If so, you’ll want to read our tips for better writing effective fundraising letters. At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. Use fundraising language when asking for donations.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? And even better, RESPONDED to them by clicking the Donate Now button? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. That’s average. ). That’s average. ). So frustrating!

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Achieve

JUNE 2, 2021

direct mail campaigns. are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . benefits of direct mail. direct mail and digital marketing. can work together to create more effective campaigns than either can alone. .

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M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Get Fully Funded

MAY 29, 2023

The most important thing you must do when you receive a donation of any size is immediately thank your donor warmly and provide a donation receipt. And it can’t be just any boring donation receipt. Let’s take a look at what an awesome donation receipt looks like so you can nail yours. What makes a good ambassador?

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Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

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Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6% organizations** 25.9%

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How have they engaged with past email campaigns?

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. . Direct Mail. We’ll answer the following questions: .

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Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Bloomerang

FEBRUARY 10, 2023

In this post, we talk to Lydia, a n instructor in Louisiana, about why she makes a yearly donation of $100 to the Community Foundation of Southwest Louisiana (SWLA). The Cause : The Community Foundation of SWLA The Donation : $100 (yearly) What inspired you to make a donation to the Community Foundation of SWLA?

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NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? Do you have a habit of simply copying some direct mail text and wacking the whole thing out the door? Your subject line is one of the primary triggers to get your email opened.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? If they are receptive to weekly emails, do that.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. Direct/Post mail (credit or debit card, cheque) – 12%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. The median gift size was $50. Asia – 26%.

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M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. Want to learn more about effective text message marketing?

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Bloomerang

FEBRUARY 28, 2023

Contributing memorial donations is a meaningful way to honor someone’s life after they’ve passed away. Your nonprofit should have a clear strategy for managing memorial donations and building relationships with donors and the family of the deceased. Managing memorial donations requires sensitivity and thoughtfulness.

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Get Fully Funded

NOVEMBER 11, 2021

You probably learned that not everyone needs to be in your office to effectively carry out their jobs. Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year. But effective training can’t be random or simply function as a reward for a job well done.

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Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail.

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Statistics Fundraising Metrics Mail 97

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

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Achieve

JULY 26, 2021

It’s easy to get overwhelmed when you’re thinking about how you’d like to ask your supporters for a donation. Maybe you’ve hosted a couple of events already or have launched a fundraising campaign, but have found that your messaging hasn’t resulted in many donations. Make it easy to donate. Track your donations. .

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NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Buying mailing lists.

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 1) Implement Donation Page Best Practices. Even though billions of dollars have been raised online since 1999, it’s surprising how many nonprofits make the donation process more complicated than it should be.

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Bloomerang

OCTOBER 30, 2023

The most effective year-end appeals focus on the need and your organization’s mission in fulfilling that need. Make it easy to give: Make sure the donation process is as smooth as skating over fresh ice. It’s important that you infuse a warm, personal touch in your year-end appeals. Throwing a gala?

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Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Consider how much you should raise to effectively help your mission while keeping your budget in mind. .

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Qgiv

SEPTEMBER 10, 2021

Writing an effective nonprofit donation receipt is important, but it doesn’t have to be stressful! But a well-crafted donation receipt has lots of other benefits. Why do donation receipts matter? That’s why you need to make sure your nonprofit donation receipts are scheduled to send as soon as a gift is made.

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Double the Donation

JULY 27, 2022

Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Therefore, […].

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Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. This is where suggested donations can play an important role in your fundraising strategy. What are suggested donations? How to choose suggested donation amounts.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Today, there are much more effective and cost-efficient strategies with higher returns. They are not places where individuals go first to seek out information about a cause or to make a donation. 5) Engage new donors into an online stewardship email series.

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