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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Videos with Mobile In Mind. Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” Next, think of short, punchy text that entices and adds context for sound-off viewing. Timeliness Is Everything.

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Resilience Rides the Waves of Disruption

.orgSource

A global biological disaster was unique in our current experience. An open mind and the ability to connect and collaborate with diverse groups and people (especially those who don’t share your point of view) creates the nuanced vision needed to imagine multiple outcomes.

Milwaukee 221
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

ShelterBox USA had a very busy year, due to the sheer number of natural disasters that struck in 2017. They kept their followers informed on a per-disaster-basis through video shared on Facebook. “We They used text in this video, which makes it easier for connect with people on mobile, who usually prefer sound-off viewing.

Profit 86
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Words to Avoid—2022 Edition

Candid

With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. Some things certainly are devastating, including, but not limited to, natural disasters. Reprinted from Big Duck.

Language 114
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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

” Also keep in mind that only 30% of American taxpayers itemize their deductions, which often gets overlooked in end-of-year holiday appeals. Disaster giving is not a zero-sum game. Giving to disasters does not take away from other nonprofit causes. Disaster giving has provided some temporary relief to the situation.

Data 118
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Mastering the Art of Work/Life Balance in a Digital World

Beth's Blog: How Nonprofits Can Use Social Media

Meet my colleague, Meico Marquette Whitlock, who is the Founder and CEO of Mindful Techie. I had an opportunity to interview Meico about being a Mindful Techie. You have now moved into the area of “Mindfulness and Technology,” what inspired the move from nonprofit techie into mindfulness?

Life 74
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Guest Post: Infusing “Social” into Social Justice Organizations

Beth's Blog: How Nonprofits Can Use Social Media

In this sound bite culture, social justice organizations must carve out nuanced positions on complex social issues, from racial and gender equity to immigration reform. While emotive storytelling is crux to engaging the hearts and minds of social media consumers, advocates are ethically bound to preserve the privacy of vulnerable clients.

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