sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications . Personalize all appeals . Segment your audience .

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Retention Communication Donor Strategy 94

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Mention the donor’s past involvement with your organization and the impact their previous gifts have made.

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Template email Campaign Fundraising 306

Nonprofit Tech for Good

JANUARY 16, 2022

This guide is meant to help you prepare for each season in your fundraising year. Implement a multichannel fundraising strategy with plenty of different opportunities to give. Revenue from Facebook fundraisers alone grew by 14% last year. Transformative Multichannel Online Fundraising Ideas. Winter 2022. Autumn 2022.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Gift Raise Guide Relationship 97

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Practice Online Fundraising Nonprofit 339

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Nonprofits with a high donor retention rate have long-term supporters who come back year after year.

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Retention Donor Guide Rate 85

sgEngage

DECEMBER 17, 2021

Trends in giving and donor retention are an important topic in the fundraising landscape, and at this time of year, it’s a good idea to take a look at what’s been happening in the fundraising world. Topics Discussed in This Episode: Standout trends in the overall fundraising landscape. Finding a driver for your goal.

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Retention Podcast Donor Giving 83

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. With that in mind, we recommend incorporating direct mail into your fundraising plan. Refer to the data. Define your audience.

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Mail Retention Practice Donor 107

Bloomerang

NOVEMBER 16, 2023

In 2014, Meredith Niles had just taken over fundraising for Marie Curie in the UK when her phone rang. They then tracked the level of donations from those groups, how many of them were still giving to the organization in the future, and what the level of their gifts were.

Gift 88

Gift Volunteer Celebrate Culture 88

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

Retention 52

Retention Donor Rate Mail 52

Forum One

AUGUST 12, 2021

Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Nearly one-third of annual gifts are made in December, and the last three days of the year alone account for 12% of all gifts. Your donors are going to be inundated with end-of-year fundraising messages.

Digital 86

Digital Fundraising Analytics Offline 86

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind.

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Lesson Fundraising Digital Test 59

CauseVox

JULY 14, 2021

At CauseVox, we feel that the tools you use to fundraise online should do 2 basic things: help you raise more and make your job simpler. In recent years, pledges have fallen out of fashion: it’s not how today’s donors give, and it’s difficult for fundraisers to track and manage fulfillment. Today, this all changes.

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Pledge Gift Product Help 98

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 73

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Retention Donor Data Advice 148

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

Classy

JUNE 4, 2021

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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Gift Strategy Ratio Fundraising 57

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

Digital 52

Digital Fundraising Social Media Grant 52

NetWits

MAY 15, 2012

Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift.

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Online Fundraising Haiti Retention 230

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 103

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. The question is, do most fundraisers know their website analytics ?

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Social Media Donor Media Social 353

Double the Donation

SEPTEMBER 13, 2021

You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. Why We Love This School Fundraising Platform.

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Platform Gift Fundraising Integration 52

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Action Donation Mobile Social Media 339

The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. However, the recent announcement about changes to Facebook’s fundraising tools may have you rethinking your strategy.

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Facebook Tools Change Guide 98

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

Game 59

Game Fundraising Storytelling Press 59

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Action Donor Tips Fundraising 127

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofits Source

DECEMBER 7, 2023

As a fundraiser, you know how critically important year-end fundraising is. And because supporters feel more inclined to donate during this season, nonprofits focus all of their energy on fundraising. As a result, year-end fundraising can feel hectic. As a result, year-end fundraising can feel hectic.

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Software Giving Pledge Fundraising 59

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. But where should you start when it comes to finding the right fundraising website for your nonprofit? Retention-focused donor management system.

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Websites Paypal Fundraising Nonprofit 76

Neon CRM

DECEMBER 14, 2023

First use this year’s revenue to establish a baseline for all your expected revenue, including but not limited to individual giving, major gifts, events income, expected pledges, and grants. Retention Rate: The percentage of donors who gave last year and this year. Retention Rate: The percentage of donors who continue to donate.

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Analysis Project Donor Retention 52

Qgiv

JANUARY 8, 2024

As we embark on another year of impactful endeavors, let’s delve into the top ways you can increase your fundraising efforts in 2024. Fundraising is a pivotal part of your nonprofit’s ability to help change the world. Employing these latest trends and best practices can help you amplify your organization’s fundraising success!

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Trend Raise Tools Tips 52

CauseVox

NOVEMBER 18, 2021

The end of the year is fast approaching and with it, your year-end fundraising campaign. CauseVox’s Year-End Fundraising Fair was a mini-conference featuring 16+curated sessions with a big impact on year-end fundraising. You Can Incorporate #GivingTuesday Into Your Year-End Fundraising Plans For Optimal Results!

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Fundraising Social Media Sponsor Mail 79

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. 10) to major gifts (e.g.,

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Donation Practice Fundraising Gift 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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Mail Relationship Digital Donor 52