Get Fully Funded

OCTOBER 5, 2021

A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email.

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The MatrixFiles

JANUARY 12, 2022

Here’s what I ended up doing: Cleared my Email. To be honest, I had a lot of unread emails, mostly promotional and social emails, but still. All that unread email was weighing on me and stressing me out. I spent two weeks clearing out my email. Who knows if my unsubscribes will make a difference; maybe for a bit?

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Whole Whale

AUGUST 19, 2021

This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Hopefully, this article will map out the pros and cons of email list purchasing.

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How have they engaged with past email campaigns?

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Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

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TechImpact

FEBRUARY 24, 2014

Email marketing is a timeless and important part of any nonprofit’s outreach efforts. Of late, however, email marketing campaigns have suffered. This rapid falling out of favor can be attributed to many different factors. Here are 5 ways to reduce this decline in email interaction. Not catering to mobile email.

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Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. However, achieving optimal success in this realm goes far beyond sending out generic emails. However, achieving optimal success in this realm goes far beyond sending out generic emails.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 70

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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Robert Weiner

JUNE 14, 2012

I've seen two versions of this spam claiming to be verification of Facebook social sharing on Digg. Your profile has two different views reachable through clickable tabs: • View My Profile: see your profile as your network does. Edit My Profile: edit the different elements of your profile. Subject: Thank you for registering.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. Then, track those different groups. Tip #1: Experiment.

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M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” There was a lot of speculation about how it would affect email, ranging from laid back to predictions of doomsday. Burn down email and move into a bunker?). Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels.

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Pamela Grow

MARCH 10, 2021

It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. and give prospective subscribers a compelling reason to opt into your email list. Once someone has signed up to receive emails from your organization, they need to know what’s going to happen next.

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EveryAction

AUGUST 1, 2016

Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability.

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Robert Weiner

JULY 20, 2013

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. Greetings!

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NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for.

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Robert Weiner

JULY 27, 2012

First clue it's spam: when you get 10 versions of the same message. I particularly like the randomized "buyer emails" like lorem.eget.mollis@tinciduntDonecvitae.ca. The main differences were in who was sending me money and how much: Buyer Marvin Rush. Buyer email auctor.Mauris.vel@facilisislorem.org. Buyer Brody Morse.

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Robert Weiner

APRIL 2, 2012

I got 8 of these at 2 different email addresses, always a sign of spam. The pitch is similar to the American Airlines ticket scam but not as well done.

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NetWits

NOVEMBER 29, 2010

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered?

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Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . Many nonprofits worry about “spamming” their supporters with constant requests for donations. 5) Silent auctions. About the Author.

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Tech Soup

JUNE 13, 2017

A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. Email Deliverability Defined. Often it's decisions made by email service providers (ESPs) about whether to deliver your email.

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The Science Behind Engaging your Supporters

SEPTEMBER 12, 2018

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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Tech Soup

DECEMBER 8, 2014

Email is a critical business tool for nonprofits. Unfortunately, nonprofits face the same threats to their email security that other businesses and organizations face. Deploying a central email security solution and following 10 best practices will help keep your email system protected. Stop Spam & Phishing Emails.

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TechImpact

MARCH 19, 2014

Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Personalize.

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Robert Weiner

SEPTEMBER 20, 2012

The most amusing part is that the shipping address is a mail merge field with my email address inserted. I'm sure that will produce some funny results for people with more creative email addresses. The text varies slightly, showing different amounts and delivery addresses. I got 3 versions of this today. Your HDTV Shipped Now.

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Nonprofit Tech for Good

AUGUST 24, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Today’s blogging couldn’t be more different. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Connection Cafe

OCTOBER 1, 2019

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. Today, email is about engagement and not quantity.

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Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. Prioritize your deliverability.

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Cloud 4 Good

OCTOBER 6, 2022

Note: Unsubscribe options sent from Pardot emails have the ability to maintain the most up-to-date subscriber Opted in or Opted Out status. This will mean that Pardot and Salesforce will have a completely different accounting of who has opted out of receiving emails from your organization, which could impact your GDPR and CAN-SPAM compliance.

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Robert Weiner

OCTOBER 16, 2012

I got 7 emails today claiming to come from the Federal Reserve Bank. The details of the "transaction" differs on each message, but the text is basically the same as below. If there is a problem with executing your request we will contact you both by email and on the Manage menu item. © Federal Reserve Bank.

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Robert Weiner

OCTOBER 5, 2012

I'd hope that anyone who gets emails from Verizon would see immediately that these are fake. Some even use different fonts. I got 14 of these over the past 2 days. Recent Information in My Verizon. New Notification in My Verizon. New Information in My Verizon. Here's a sample: SIGNIFICANT ACCOUNT NOTIFICATION FROM VERIZON WIRELESS.

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Robert Weiner

JULY 2, 2012

Most of these 419 scam emails aren't worth glancing at, but the language in this one was too good to pass up. Text: Greetings, I know you will be surprised to read my email. Text: Greetings, I know you will be surprised to read my email. Including links to real news stories is a nice touch. Sender: Capt. My name is Capt.

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Robert Weiner

APRIL 26, 2012

Text (finally, a different position!): This version had two of my email addresses on the To: line. =. Same text (except for signature), link leads to [link]. Version 4: Subject: You might be interested in this vacant position. Sender: Brianna@site.careerbuilder.com. Hello, I am a customer service officer at CareerBuilder.

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