The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

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Guide Donor Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.

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Lesson Fundraising Digital Test 59

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

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Trend Campaign Fundraising Mobile 98

Greater Giving

DECEMBER 15, 2022

Remember that marketing for nonprofit organizations is not only about fundraising. First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! Social media.

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Digital Marketing Donor Channel 75

Greater Giving

JULY 20, 2022

In The State of Nonprofit Fundraising 2022, we found 30% of nonprofits reported donor fatigue as a significant barrier to their fundraising success. 33% of respondents said donor engagement is the greatest challenge they face in fundraising this year. Don’t forget that snail mail still exists—and it still works.

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Action Money Raise Donor 52

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Direct mail appeals are most successful with Baby Boomers.

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Practice Marketing Fundraising Social Media 52

Nonprofits Source

JUNE 29, 2023

Silent auctions are popular nonprofit fundraising events for several reasons. These might include the following: Demographics: Age, location, family status, and employment type. Leveraging several communication methods creates multiple touch points, allowing you to reach more supporters. Direct mail.

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Marketing Tips Channel Audience 52

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement.

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Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. It’s crucial to understand just how important year-end fundraising is for your organization. What were the demographics of our year-end donors?

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Guide Giving Nonprofit Metrics 108

Greater Giving

APRIL 16, 2021

A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. This includes the basic demographic information typically used to segment donors by gender, ethnicity, and age. Demographics. What is Donor Segmentation?

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Communication Donor Strategy Phase 80

Achieve

JULY 28, 2022

So how do you target these important demographics? . Of course, we’re not suggesting that your nonprofit only target one demographic. Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. For instance, Double the Donation’s fundraising statistics. Millennials. 84% giving regularly. If you want to.

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Process Donor Pledge Demographics 52

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. What Is a Donor Engagement Strategy? Encouraging conversations.

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Top Nonprofits

APRIL 20, 2022

Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. What are their interests and demographics? Follow this method of storytelling to draw on these emotions and keep supporters invested in helping accomplish your goal.

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Advocacy Campaign Tips Storytelling 130

Connection Cafe

OCTOBER 4, 2017

This report is based on data about discretionary spending by Americans, and focuses on the key demographic indicators of charitable giving. You have limited time and resources, and focusing on the right people is important, especially for major givin g, planned giving, and other high-touch fundraising methods.

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sgEngage

MAY 27, 2022

How this applies to nonprofits: Here is an example of a workflow: a donation arrives by check in the mail. Someone opens the mail. For example, Raiser’s Edge NXT uses AI to review donor demographics and past giving data and identify who to reach out to about different types of fundraising efforts. Algorithms.

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NonProfit Hub

NOVEMBER 16, 2018

Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Think about how different age groups tend to give (online, through the mail or in person) and tailor your asks to best suit each demographic. Tell a story. Amp up social media. Be memorable.

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Guide Giving Calendar Social Media 51

Achieve

APRIL 28, 2022

Ultimately, however, online fundraising is about more than asking for money. Sharing functions for users to post articles and fundraisers on social media. and software solutions to help your nonprofit raise more and streamline your fundraising. You should track your donors’: Demographics. But don’t go overboard!

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Donor Tips Online Gift 59

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. 6 steps to creating a fundraising plan. Assess past performance.

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Guide Fundraising Social Media Channel 128

OneCause

JANUARY 31, 2024

ways to bring in fundraising dollars and engage supporters is the time-tested fundraising event. If you’ve got event fundraising on the brain, you’ve come to the right post. Here, we’ll walk through 10 steps to putting together a fundraising event that’s out of this world. Set up for the big day.

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Connection Cafe

JUNE 11, 2014

What they found is that as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint. Demographics & Donor Trends. Organizations and Boards can no longer claim their constituents are older and prefer direct mail.

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Technology Guide Proposal Leadership 37

Connection Cafe

JANUARY 9, 2014

Whether your event is tomorrow or in 10 months, it’s never to late to ask your participants questions to help you improve your fundraising events. We sent this survey out to every e-mail address that we had in our system, so we had a lot of questions that were designed to help us better understand who was answering.

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Survey Question Fundraising Social Media 34

Qgiv

NOVEMBER 13, 2023

Donor segmentation is a method of splitting your donors into multiple groups based on shared characteristics. There are a few ways you can use your donor segments to boost your organization’s fundraising and donor retention. Demographics Demographics is a common way to segment donors. What is donor segmentation?

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Effective Donor Guide Social Media 109

Bloomerang

AUGUST 13, 2021

Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. New giving methods for your nonprofit. Full Transcript: Steven: Okay. This is going to be a cool one.

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Method Video Giving Nonprofit 109

Forj

MAY 11, 2021

Associations and organizations are turning to virtual events to fundraise and engage with their members in new and exciting ways. For your next virtual event, consider giving direct mail appeals a try! A direct mail platform. In 2021, virtual events are all the rage. Follow up with attendees after the event.

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Mail Virtual Guide Associations 36

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. Many of the things you learn about your audience and what they are looking for will be applicable to these and other advertising methods.

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Google Grant Guide Nonprofit 348

Qgiv

AUGUST 13, 2021

Here at Qgiv , we provide online fundraising solutions for nonprofit organizations. See how Qgiv can help you with your fundraising campaign! Determining each of these components can provide valuable clarification and insight for your team as you prepare for a specific fundraiser or general marketing push. Request Demo.

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Marketing Create Nonprofit Social Media 69

Greater Giving

SEPTEMBER 30, 2021

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. A shift is happening in nonprofit fundraising. More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. Design a FAST donation page!

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Achieve

JANUARY 31, 2022

Plus, fundraising statistics. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. millennials.

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Digital Communication Tips Virtual 105

Bloomerang

AUGUST 13, 2021

Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. New giving methods for your nonprofit. Full Transcript: Steven: Okay. Matt, Carlyn, I’ve got 3:00 p.m.

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Method Giving Nonprofit Gift 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

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Donor Management Guide Retention 52

Neon CRM

SEPTEMBER 7, 2023

If you have good data, you can understand who your donors are, what they’re passionate about, which of your fundraising campaigns are most compelling to them, and even what kinds of emails, forms, and appeals are most effective. You Can Use Data to Run More Effective Fundraising Campaigns Which of your appeals last year raised the most money?

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Care2

APRIL 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Social Media Mobile Advocacy Online 31

CauseVox

DECEMBER 8, 2023

Considering the twists that fundraising plans may have taken in 2023, it’s crucial to recalibrate for the upcoming year. As we embark on the fundraising journey in 2024, the significance of a well-structured nonprofit annual development plan cannot be overstated. What’s your plan for 2024?

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Develop Calendar Nonprofit Retention 72

Achieve

JANUARY 31, 2022

Plus, fundraising statistics show that every generation, from Millennials to Baby Boomers, prefers donating on online platforms. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. Increase engagement surrounding virtual events. Post-event surveys and follow-ups.

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Digital Communication Tips Virtual 52

Qgiv

APRIL 24, 2023

Once you have a plan in place, hosting fundraising events becomes an easy process for your nonprofit to engage with your donors. Or you could set up a 5K walkathon as a fundraiser for a specific project your nonprofit is working on. For most events, you should set a fundraising goal that your supporters’ donations will go toward.

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Guide Nonprofit Hosting Sponsor 52

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Response: Should you social network?

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Causes Facebook Social Media Advocacy 48

sgEngage

OCTOBER 6, 2022

Like with your other campaigns, your nonprofit’s technology can be essential to improving your fundraising potential during this time. Review your on line fundraising checklist to identify elements of your digital strategy that could be improved, leveraged in new ways, or maximized during the year-end giving season.

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Technology Giving Tips Websites 71