Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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NGO Social Media Media Social 231

Candid

MAY 2, 2024

Since 2020, we’ve seen a greater sense of urgency to address racial inequities in the social sector—especially around access to power and resources. As the largest source of nonprofit demographic data, at Candid we’re often asked whether this push has resulted in actual change. Have we closed the racial leadership gap?

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Leadership Analysis Demographics Alaska 118

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. 82% prefer live video over traditional social posts. . For example, if you’d like to see 10,000 views on each video.

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Raise Fund Phase Audience 325

NonProfit Hub

FEBRUARY 6, 2024

Sponsored by Give Lively Increasingly, donors are turning to social media to find causes to support. According to a recent survey , almost half of millennials say they’re inspired to give to charity by social media. Or pick one constituent your organization has served and shine a spotlight on their story on social media.

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Donor Social Social Media Photo 65

.orgSource

JANUARY 2, 2024

The internet is populated with examples of that evolution. Edward Thorndike’s theories on social intelligence in the 1920s and Abraham Maslow’s idea of the hierarchy of needs in the 1950s are early precursors. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication.

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Team Technology Help Digital 221

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles. Let’s get started!

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Social Media Data Media Atlanta 52

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in! What should you post?

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Social Media Media Build Social 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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Search Alternative Social Social Media 59

.orgSource

DECEMBER 26, 2023

Right now, there is a deficit of trust across social, governmental, and cultural organizations. Changing member demographics adds to the complexity.” While social and economic factors make it harder to preserve that special relationship with our members, the good news is that we have great tools to apply to the task.

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Associations Skills Culture Environment 221

Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. They occur on the organization’s website and social media. For example, Keela’s AI tools help nonprofits segment donors. They can also split based on demographics and communication preferences. Segment your donors.

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Donation Data Fundraising Analytics 148

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Other options to consider are social and community listening. Product A’s price point is $1,000 so you only sold 20 units of that product.

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Associations Product Virtual Survey 320

Candid

APRIL 25, 2023

Setting a baseline for advancing racial equity It’s nearly impossible to create change, at the scale required, without research-based benchmarks on where the social sector currently stands. For example, EGA has called on funders to commit to directing 30% of environmental funding to BIPOC-led grantees by 2025.

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Effective Demographics Philanthropy United States 104

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Strangely, nonprofits have been slow to embrace LinkedIn.

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Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible.

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Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

NOVEMBER 13, 2023

Understand your donors’ interests, demographics, and preferences. Tip: for example, if your supporters are predominantly young families, offering items related to children’s activities, education, or family experiences can be more enticing. By doing so, you can choose prizes that appeal to them personally.

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Tips Online Management Help 258

Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

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Social Media Template Marketing Create 99

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates. Social media platforms : help us gauge who and what our audience is engaging with.

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Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JULY 2, 2020

The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

DECEMBER 2, 2023

For example, with each communication to your recurring donors, you can explain to them exactly where their money is going and how it supports the cause. Fundraisers can create social media posts, promotional calendars, and other helpful resources to amplify the celebrity’s time and support!

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Trend Fundraising Digital Celebrate 303

sgEngage

JANUARY 26, 2024

For example, an animal welfare organization might run an awareness campaign to bring attention to pet overpopulation in the community, which is leading to more abandoned pets in the shelters. Highlight them in your newsletter, social media, and on your website’s blog so you can help boost their visibility and reputation.

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Awareness Campaign Business Collaboration 70

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. Did one kind of marketing or social media post have more success than others? 2) Brainstorm.

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Fundraising Nonprofit Ideas Virtual 347

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, let’s say you run a pet training business.

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Map Digital Business Marketing 52

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. For example, donors who have given multiple times may be more likely to respond to a recurring donation campaign. How do I use donor personas?

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Donor Build Demographics New York City 52

Achieve

JUNE 1, 2023

Review your donor demographics. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Review your donor demographics. Their preferred giving amount.

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Donation Donor Giving Demographics 52

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Channel Business Marketing Effective 52

Bloomerang

JUNE 20, 2023

Identify and describe your event attendees, including interests and demographic profiles. For example, if your audience is primarily young professionals in the technology sector, then target sponsors catering to this demographic such as banks, tech companies, health insurance plans, and retailers.

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Tips Sponsor Demographics Audience 77

Forum One

JULY 15, 2021

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data.

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Personal Test Demographics Analytics 101

Greater Giving

JULY 18, 2023

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Run the query based on what you’re asking.

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Data Donor History Demographics 98

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause.

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Tools Fundraising Analytics Analysis 361

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social. The good news?

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Social Media Tools Media Create 89

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

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Virtual Personal Tips Online 251

Greater Giving

APRIL 23, 2024

Volunteer Demographics and Motivations Understanding who your volunteers are and why they volunteer helps tailor engagement strategies. Examples include who is in charge of volunteers at events, and how to thank volunteers for their service.

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Volunteer Leadership Lecture Celebrate 52

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Prioritize SEO.

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Fund Donor Strategy Search 52

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Facebook allows you to target specific demographics for a minimum of one dollar a day. Are you looking to increase traffic to your website or engagement with your social media posts?

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Facebook Guide Demographics Nonprofit 86

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

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Social Media Strategy Media Donor 52

Get Fully Funded

APRIL 4, 2024

For example, you can create groups based on supporters’ giving habits, such as donation recency, type, amount, frequency, and reason for donating. For example, if your median donation amount is $150, you could provide suggestions of $150, $300, $500, and $1,000. Offer a recurring giving option on your online donation page.

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Donation Strategy Nonprofit Gift 110

Bloomerang

MARCH 10, 2023

Some, but not all, businesses buy into the notion of corporate social responsibility. For example: The Foundation has grant guidelines. For example, if pitching a sponsorship, what are your constituent demographics? Sometimes you can figure this out from the news, social media, or even the business’s own website.

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