The Fundraising Authority

SEPTEMBER 7, 2022

Figuring out which folks make good major donor prospects and which don’t can help you fundraise more effectively and successfully. Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. Where did they come from? Do you see any patterns?

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Guidelines Donor Organization Profit 312

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.

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Trend Podcast Retention Nonprofit 52

Nonprofits Source

NOVEMBER 27, 2023

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. For example, if you’re hoping to reach a younger audience with your business’s services, you might create short-form videos on TikTok and Instagram that incorporate popular trends.

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Channel Business Marketing Effective 52

Top Nonprofits

MARCH 12, 2021

It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. Appealing to younger donors. Let’s get started!

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Trend Campaign Fundraising Mobile 98

Candid

APRIL 24, 2024

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.

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Collaboration Data Demographics Massachusetts 52

Allegiance Group

APRIL 15, 2024

Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. The market landscape.

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Mail Fundraising Nonprofit Channel 52

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. In 2015, we began asking all grantseekers to provide demographic data.

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Data Support Demographics Evaluation 59

Classy

JULY 9, 2021

Below, we’ll help you to prepare for your next capital campaign by sharing five trends on how the campaigns are run and four tips for how to implement yours effectively. 5 Trends to Know With Capital Campaigns. Knowing the trends that have changed and stayed the same can inform your planning process. Tell a Great Story .

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.orgSource

APRIL 25, 2023

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. If you haven’t been tracking workforce statistics, now is the time to begin. This is often more cost-effective, especially when you add the benefit of the goodwill surrounding a promotion.

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Application Statistics Culture Job 221

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Get on track or get comfortable in the back.

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Stats Trend Mail Fundraising 96

Achieve

JUNE 1, 2023

Review your donor demographics. Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Review your donor demographics. Their preferred giving amount. Their retention rate.

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Donation Donor Giving Demographics 52

Nonprofit Tech for Good

APRIL 2, 2023

Organizations such as Kids Help Phone have already recognized the potential of chatbots as an effective support tool on their website. Major donors are vital to any nonprofit fundraising strategy and it’s critical to keep track of major donor information so you can identify the right people for the right campaigns.

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Tools Fundraising Analytics Analysis 361

Bloomerang

MAY 15, 2023

In an age of hyper-personalization, sending the same message to everyone just isn’t effective. The data in your CRM takes the guesswork out of relationships because it allows you to track and manage interactions with your supporters. Were there any trends or timelines you didn’t expect? Who participated? Who didn’t?

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Data Gift Relationship Interaction 95

The MatrixFiles

FEBRUARY 23, 2024

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Track trends in your industry. This translates into the negative national narrative that college isn’t worth it.

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Associations Industry Government Education 130

Media Cause

JUNE 27, 2023

For example, if you’re launching a campaign focused on reaching high schoolers and their teachers , consider the audience demographics and where each audience spends the most screen time. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices. campaign.

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Social Media Guide Media Social 97

Nonprofits Source

MAY 15, 2024

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

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Map Digital Business Marketing 52

Candid

AUGUST 22, 2023

Generative AI products, such as ChatGPT, are examples of a branch of AI called machine learning, which is concerned with learning from data to surface trends and predictions. When ChatGPT launched late last year, it widely became an instant sensation for its uncanny abilities to produce human-like text.

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sgEngage

JULY 15, 2023

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. Enhanced Data Utilizations Effective donor management systems leverage donor data to maximize workflow to produce more positive results.

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sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Understand individual patient health within the context of population health trends. Many nonprofits struggle to maximize their data usage.

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Integration Data Nonprofit Platform 79

Whole Whale

MARCH 30, 2023

They help nonprofits understand their target audience better and create effective fundraising campaigns. Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. How are donor personas usually created?

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Donor Build Demographics New York City 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . At first glance, it’s easy to assume that traditional tactics such as.

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Mail Course Campaign Digital 94

Greater Giving

JULY 18, 2023

Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Use your mailing list effectively.

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Data Donor History Demographics 98

Qgiv

APRIL 9, 2024

Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. One of the biggest reasons your organization should use social media is how cost-effective it is. Why should nonprofits use social media?

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Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Which strategies were most effective at attracting first-time donors? Were there any patterns or trends in their behaviors (e.g., Along the way, it’s key to track and analyze your campaign’s performance data. Digital marketing is an effective way to reach beyond your existing base of supporters. Contact Us!

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Fund Donor Strategy Search 52

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. Conduct effective strategic planning. This is why data warehouses can have such a significant impact on nonprofits.

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Data Guide Proposal Nonprofit 52

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” Evaluate and improve the effectiveness of programs and services. Is it cost-effective?

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Metrics Impact Guide Literacy 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Overview of Nonprofit Data Analytics.

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Analytics Org Adwords Metrics 52

Qgiv

JANUARY 24, 2024

Before walking through the steps to create your own, let’s go over the six must-have elements of an effective, reliable fundraising strategy. Several online fundraising solutions can be integrated into email campaigns, text-to-donate drives, and more to make your marketing plan more effective. Assess your strengths and resources.

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Practice Strategy Guide Fundraising 52

DipJar

SEPTEMBER 12, 2022

Check out these common marketing hurdles to make sure you’re doing it effectively: . Overlooking important trends. However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Demographics . Overlooking important trends. Operating without a clear marketing strategy.

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Marketing Social Media Nonprofit Integration 52

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Repeat what works – Keep using effective stories, calls to action, and emotional appeals.

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Lesson Fundraising Digital Test 59

Forum One

JANUARY 19, 2023

From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. You can look at things like past behavior, interests, demographics, and more. One effective way is to take an agile approach to change management.

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Websites Change Management Digital Government 61

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging.

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Practice Organization Nonprofit Content 36

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Facebook allows brands to find new users based on detailed demographic data, making it well-suited for lead generation and direct-to-donor prospecting.

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Digital Practice Donor Strategy 52

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. You can look at things like past behavior, interests, demographics, and more. One effective way is to take an agile approach to change management.

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Websites Strategy Change Management Digital 58

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

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Impact Organization Track Analytics 46

DipJar

JUNE 20, 2023

Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. With integrations, you’ll be able to analyze big-picture trends or access individuals’ history with your organization in the same place ! How do I effectively grow my membership?

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FAQ Program Guide Arkansas 52

Media Cause

FEBRUARY 12, 2024

The effective use of social media is both an indirect and direct SEO booster. By leveraging relevant keywords, hashtags, and trending topics, nonprofits can tailor their posts to align with what their audience is buzzing about and searching for. #3 Remember to track these links to know where this organic traffic is coming from.

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