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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. They can now analyze lots of data, understand donor behavior, and tailor their strategies. Predictive analytics helps organizations expect donor behavior.

Donation 203
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Merkle Announces Availability of Identity Resolution Platform on the Snowflake Data Cloud

NonProfit PRO

The platform helps companies grow and own their own cookie-less private identity graph to better recognize, understand, and serve their customers across all channels in real time. Merkle has launched Merkury's identity resolution engine at Snowflake Summit 2023.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Consider your target donor audience as well as the constituents you serve.

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What Do Donors And Nonprofits Think Of Crowdfunding Tipping?

Bloomerang

Crowdfunding platforms collect data and feedback from users to refine their models and policies. This feedback influences how they implement tipping and other features, but they don’t share that data publicly; it’s proprietary to the specific platform. Donors tend to focus more on the cause or project itself and its importance to them.

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Top 8 Text-to-Give Platforms for Nonprofits

Qgiv

Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions. This makes giving convenient and accessible for your donors who prefer quick and easy ways to give. 8 text-to-give platforms for nonprofits 1.