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Gen Z Generosity: 5 Ways Nonprofits Can Engage the Next Generation of Donors

NonProfit PRO

Gen Z is poised to be exceptionally generous. Here are five ways fundraisers can capture the passion and attention of these donors.

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Reevaluate Your Brand to Appeal to Next-Gen Donors

NonProfit PRO

Here's how to refresh your look to hook the next generation of donors. Gen Zers are drawn to authentic, visually appealing brands.

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4 Tips to Attract and Retain LGBTQ+ Donors for Your Cause

NonProfit PRO

And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+. So, how can nonprofits connect with this growing demographic? The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012.

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Engaging Donors Across Generations On Giving Tuesday and Beyond

DonorPerfect

Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal.

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The Case for Ending Giving Tuesday

NonProfit PRO

As the demographics shift, younger generations require more personal and causal connections for their philanthropy. Here is how organizations can position themselves to encourage donors to give year-round. For this reason, Giving Tuesday has become ineffective.

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Study: Next-Generation Investors Look to Financial Advisers for Charitable Planning

NonProfit PRO

Compared to their Baby Boomer counterparts, Generation Y and Z investors are more likely to seek guidance from financial advisers that goes beyond investment management. That includes charitable planning as an important goal, according to a recent report by Fidelity Charitable.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation X (Born 1965–1979, Currently Ages 35–49).