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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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Let Data Drive Your Decisions

Bloomerang

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” You may be tracking the number of likes on a Facebook post.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

But, how do you measure the results? The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. “Amazing large numbers of members, staging marches, and winning campaigns – all these remain important measures of a successfully growing movement.

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Don’t Fear Your Dirty Data

Association Analytics

To help alleviate your fear of dirty data, we have some tips on how to tackle cleaning it up and getting your database in great shape. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Measure Progress: Stay on top of your data.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.