Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. 1: Social media must be integrated with internet communications or program strategy. 2: Use listening techniques to develop a deep understanding of the audience. 5: Make sure your content has a social life.

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Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Using an out of date email list. High Complaints.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation Primer. Content Curation on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Integrated Marketing and Communications Campaigns. Momsrising goes beyond the “like” and uses deep engagement to inspire results – actions that take place offline as well as online. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out.

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Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

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Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Engagement: Readers engage with their content. Micro conversions or steps.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

Later, as I developed workshops and content for strategic technology planning , I became obsessed with learning about technology professional development for nonprofits and designing effective trainings. Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online.

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Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 I couldn’t help but think about how important content curation skills, information literacy, and encouraging a movement around this as Clay Johnson suggests in his book, the Information Diet. How do you practice wisdom to keep your online/offline work and life balanced?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. And they worked! I wanted to capture a couple of reflections on the process as well as content learnings by way of this post. . Ant Trails As Learning Opportunities.

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Connection Cafe

DECEMBER 8, 2020

If you want to conduct proper prospect research through your CRM technology and integrated services, consider these features: Wealth screening. When you create engaging content that reels readers in, you ensure that your emails won’t just pile up in your supporters’ inboxes. Fundraising Techniques. Social Media.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. This digital marketing content directly impacts the success of your online fundraising strategies. Step 6: Integrate your nonprofit digital marketing and online fundraising strategies.

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Connection Cafe

MAY 6, 2011

When Cheryl and I first started talking about topics for this post we discussed that there’s a lot of interest in integrated marketing. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Fast forward to 2011, the age of smartphones, social media and 3D television.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2005

How can I improve my live blogging technique and better integrate with personal networking? How can learn more from the content while juggling live blogging of the being there fun stuff? That way, I could have been preparing the content offline and uploaded later. These are in no particular order!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

So, let's take a quick look at the most highly rated items this week - which are about money, content, software, jobs, and some geek humor. The point made is: Some content is going to be very well suited to video -- but other. content will be better when it's delivered in other, more appropriate. Follow the links from here.

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CauseVox

JUNE 1, 2021

In order to maximize a short attention span, it makes sense to marry visual and written content. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors. It uses content as a way to engage, educate, and fundraise. For the average person, it’s less than 8 seconds.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

Pick valid metrics in the context of an integrated campaign. Many nonprofits are not measuring their integrated social media campaigns and often push the task to the backburner. This means measuring in the context of an integrated campaign strategy, not just social media tactics. Use a custom landing page.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

This post reflections on the training design as well as my content notes. I’ve been exploring how to integrate social media into instruction at face-to-face workshops and as well as webinars. Networked Nonprofits have a solid and aligned content strategy for Facebook and other channels where they link, distribute and co-create.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Blog Posts About Various Steps of the Measurement Process.

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Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Work with an integrated tech stack when possible. Then, integrating the various pieces of software that you rely on with your CRM further boosts your ability to use the data in smart ways. Tailor your item catalog to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. Is there an “offline” marketing push that you need to support/connect? Josh Bernhoff, Social Technographics 2008 3.

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Care2

SEPTEMBER 13, 2011

In this workshop, we'll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Traditional offline/online fundraising techniques still, of course, work. The Icommons.org has some excellent blog posts and resources about open content that may be of interest to nonprofits. A post that uses the metaphor of UNIX permissions to explain open content. The Integrator is the blog from the DMA.

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